Could be part of it. Clark at this point though is a cultural phenomenon that's drawing a lot of interest from people that probably don't usually follow the game close. (see celebs & etc)That’s impressive. And I don’t mean to detract from the women’s games, but that’s not really an apples-to-apples comparison.
The women’s Final Four will be held in a basketball arena that holds roughly 20,000 fans. The men’s Final Four will be held in a football stadium and attendance will be roughly 70,000 fans.