I don't go to games "expecting" to see Iowa win every one of them (not a season ticket holder either, since I've never lived closer than 5 hours to Iowa City, but been to many games over the years). What I do expect is for them to be very competitive, especially in Kinnick Stadium, regardless of opponent, and put up one hell of an effort, win or lose. That has clearly not been the case for quite some time.
And for those who go and keep going for the "good ol' U" or just for the "fun", I very much agree with "to each his own", but there is nothing fun about following a bad or even mediocre team. Losing isn't the end of the world, but it does suck a whole lot more than winning, especially when it happens quite a bit, and in many cases, unexpectedly. Losing a lot takes a hell of a lot of fun out of it for me, so I guess I'm just a "bad" fan. Kirk has most definitely made me re-think Iowa's Football situation and how much time, money and effort I want to put into watching that product live. It's not even "must see" Live TV for me anymore, and I never thought I'd see the day when that would happen. I guess the word is apathy.