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5.5 million watched Iowa beat South Carolina

Huge audience. Peaked at 6.6M, probably towards the end of a tight hardfought contest. What a night!

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It ranks as the most-watched college basketball game on the ESPN networks, regardless of gender, since a Duke-North Carolina men’s game in 2008 (5.6M)
 
Huge audience. Peaked at 6.6M, probably towards the end of a tight hardfought contest. What a night!

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It ranks as the most-watched college basketball game on the ESPN networks, regardless of gender, since a Duke-North Carolina men’s game in 2008 (5.6M)
And not there are huge # of Iowa viewers in the state, but how much of the state and upper midwest were without power for the game? Crazy...
 
Certainly doesn't hurt, when you have stars like Kevin Durant, Patrick Mahomes, Mark Wahlberg, etc pushing Iowa WBB and Caitlin Clark on their social media...


 
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