My sense of things is that CEO Bill Oesterle is merely using this whole RFRA debate as a way to save face while bailing out of his proposed expansion in Indianapolis. The company has never turned a profit and its stock price has been plummeting for the past year. They have repeatedly been forced to slash membership prices in order to compete with free online review services like Yelp and Google. The integrity of the site has been questioned because much of their advertising revenue comes from the very same companies that are being reviewed.
They have an unsustainable business model and probably realize the Indianapolis expansion is a bad idea, so they are latching on to this controversy and using it as their exit strategy.
They have an unsustainable business model and probably realize the Indianapolis expansion is a bad idea, so they are latching on to this controversy and using it as their exit strategy.