Lots of brilliant prose in that article and lots of clever metaphors!
What did he actually say? That UCLA and USC were not founding members of the conference anyway? Well, Cal was and look where it has gotten them!
That I personally am a communist? I get that a lot, and frankly there are a lot of socialist dynamics in college sports .... everywhere and across the board! Now we have bigger and better socialist dynamics?
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Personally, I do not think this is going to work out very well. We are trading tradition for money, but we still need the tradition to sell the loyalties to the various programs.
Clever minds should have come up with something better than "Let's get those teams before someone else does."