I'll do the digital download when purchasing a blu-ray, but I refuse to "buy" from places from Amazon, et al. I had a gut feeling something like this would happen, so I'm glad I trusted my gut.This is a case that needs to be played out in court. They will need to change it to "renting a viewing license". So either something like DVD's will come back or companies will start selling digital downloads of things so you can say you "own" them. It will be up to you to keep them safe and organized though.