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Casey's to open first "food only" store

QChawks

HB King
Feb 11, 2013
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Quad Cities
It will no longer be considered gas station pizza boyz :)
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Casey’s General Store plans to build a convenience store in West Des Moines that will only provide food and other products to the neighborhood near Eighth Street and Ashworth Road.

The store will not sell fuel.

“This is a new concept for us,” Cory Bloom, Casey’s real estate store development associate, said during a city development and planning subcommittee meeting today. “We want to serve neighborhoods.”

The move to smaller, non-fuel stores comes as Americans are moving away from vehicles that use fuel to those that are electric-powered. In addition, more communities are seeking smaller, neighborhood stores that can be easily accessed by pedestrians. Kum & Go, for example, will soon open a walk-up store in the renovated Edna M. Griffin Building in downtown Des Moines.

“We are always looking at how our business can evolve to conveniently provide what our guests want,” said Katie Petru, Casey’s communication director. “Our future plans include non-fuel stores as a different format to meet the needs of the community.”

Petru said a timeline has not been developed for when construction of the West Des Moines store would begin or when the store would open. The company’s three-year strategic plan includes development of additional non-fuel stores, she said.

The proposed store would be about 2,800 square feet, about 40% smaller than a typical Casey’s, Bloom said. The store would be open from 5 or 6 a.m. to 10 or 11 p.m. daily, he said.

Scott Hatfield, a West Des Moines resident who lives near the proposed development at 801 Ashworth Road, raised concerns about the amount of traffic that would be generated in the area by the proposed store.

“Keep in mind we’re not really adding traffic to the area, we’re just capturing what is already there,” Bloom said during the meeting. He said that by eliminating the fuel component from the store, traffic would be about 30% less than a typical Casey’s. He said the store would have fewer large trucks in and out transporting goods because fuel would not be needed.

Eric Peterson, West Des Moines’ traffic engineer, said a traffic study would be completed before the proposed project moves forward. Peterson said that while studies nationwide have shown that convenience stores without fuel pumps generate less traffic than those with pumps, “it’s still a significant amount of traffic over time.”

“Gas stations have evolved to where now people are going there to get a lot more food options and they’re not just going there to get gas,” he said. “They’re going there for food at breakfast and at lunch.”

After a traffic study is completed, the proposed project will likely be presented to the city’s Plan and Zoning Commission for review.

Casey’s, based in Ankeny, has more than 2,200 convenience stores in 16 states.

https://businessrecord.com/Content/...od-only-store-in-West-Des-Moines/-3/248/89925
 
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I don't get it. They do pizza well for a gas station and it is better than most chains but why take on more overhead to do business you can already do with a Casey's in every town or every mile in bigger towns? The other items they serve are meh and I'm not sure expanding the menu is going to drive business. Do they desperately need more space to meet existing/anticipated demand?
 
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I don't get it. They do pizza well for a gas station and it is better than most chains but why take on more overhead to do business you can already do with a Casey's in every town or every mile in bigger towns? The other items they serve are meh and I'm not sure expanding the menu is going to drive business. Do they desperately need more space to meet existing/anticipated demand?

Fair questions IMO. While I occasionally grab a slice of pizza at a Casey's store it IS a matter of convenience and almost always because I am already in the store for something else, like gas or using the restroom.

I don't think I have ever purposely traveled to a Casey's to get their pizza and I don't see why I ever would do that. I also agree with the poster that suggested that the "Market Grille" brainiacs may be behind this move. :) I am not seeing it myself.
 
There are 4 Casey's within walking distance for me. Now, my walking distance may be further than others, but it really isn't that far. I have often gone for a loop where I could easily grab a slice at 3 of them while walking to the next one.
 
I don't get it. They do pizza well for a gas station and it is better than most chains but why take on more overhead to do business you can already do with a Casey's in every town or every mile in bigger towns? The other items they serve are meh and I'm not sure expanding the menu is going to drive business. Do they desperately need more space to meet existing/anticipated demand?

My guess is they are going to up their game in food offerings, it's the only way it makes sense.
 
My guess is they are going to up their game in food offerings, it's the only way it makes sense.

you mean people won’t be excited to grab a pre-made tenderloin that could have been made 5 minutes to five hours ago depending on your luck?

Totinos should open stores that sell fresh baked branded frozen pizzas. I am sure if the CEO suggested it the marking people would give their best Family Feud game show “good answer good answer !!!!!”

Casey’s isn’t even the best gas station food. Now they are going to take on real restaurants. Idiots.
 
you mean people won’t be excited to grab a pre-made tenderloin that could have been made 5 minutes to five hours ago depending on your luck?

Totinos should open stores that sell fresh baked branded frozen pizzas. I am sure if the CEO suggested it the marking people would give their best Family Feud game show “good answer good answer !!!!!”

Casey’s isn’t even the best gas station food. Now they are going to take on real restaurants. Idiots.

Curious who you think has the best gas station food? I think Casey's regular and breakfast pizza are both pretty legit. Aside from those, I don't have much use for them.
 
Casey’s in DSM area are getting creamed bu Kum n Go and Kwik Star.....Casey’s is a shadow of what it used to be in my humble opinion.
Kwik Star hasn't really been here long enough to say that have they? AFAIK, they only have like 4 or 5 locations in the metro in operation and the one on SE 14th can't call itself Kwik Star yet.
 
Kwik Star hasn't really been here long enough to say that have they? AFAIK, they only have like 4 or 5 locations in the metro in operation and the one on SE 14th can't call itself Kwik Star yet.
They are kicking ass in small town Iowa....they are building right across the street from Casey’s in many cases...been discussed here before, but Casey’s and Kwik Stat had an agreement about territory and Casey’s broke the promise......full scale war, now! Plus, Caseys has been hurt by the new HyVee convenience stores...and there are 4-5 of those in DSM in the last month...
 
you mean people won’t be excited to grab a pre-made tenderloin that could have been made 5 minutes to five hours ago depending on your luck?

Totinos should open stores that sell fresh baked branded frozen pizzas. I am sure if the CEO suggested it the marking people would give their best Family Feud game show “good answer good answer !!!!!”

Casey’s isn’t even the best gas station food. Now they are going to take on real restaurants. Idiots.

I mostly agree with you here...but...have you ever had Little Caesar's pizza? :) That might be the segment that Casey's is targeting here.
 
Caseys at the north end of Prairie Du chien
Kwik trip about a mile south.
Caseys 2 blocks south of that
Kwik trip 1/2 mile south of that
Kwik Trip looking at land on the south end of Prairie by walmart
They have a real battle going on right now herein this town
 
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