And for good reason... "choice" is just code for "baby murder" to make it sound noble.
You can't run a campaign and rally support around baby murder...it becomes purely an economic argument, which is too cold, albeit pragmatic.
Inserting the word "choice" makes it about empowering women, and anyone who disagrees can be targeted as misogynist, even racist.
The word "choice" also helps dehumanize the baby. After all, who would kill a baby...
I'm supportive of right to abortion up to 16 weeks, but still acknowledge that abortion is killing a baby.