do they still make "old style" beer ?
- Thread starter royhobbs2
- Start date
Schlitz is the beer that made Milwaukee
famous.
Pabst Blue Ribbon is the beer that
sponsored weekly boxes matches
on TV in the 1950's.
Miller High Life is the Champagne of
Bottle Beer
Bottom Line...all of the above are made
in Milwaukee. Tour their breweries for
free beer and pretzels.
famous.
Pabst Blue Ribbon is the beer that
sponsored weekly boxes matches
on TV in the 1950's.
Miller High Life is the Champagne of
Bottle Beer
Bottom Line...all of the above are made
in Milwaukee. Tour their breweries for
free beer and pretzels.
Tastes like armpits smellI am not sure ive drank any and if I have it was many years ago.
milwaukees best used to be a big thing in iowa city at quik trip
I believe Old Style is once again brewed in LaCrosse WI back in the original brewery again, although Pabst owns "Old Style" like they do a myriad of other old school beers like Schlitz etc. City Brewing merely brews it for Pabst.
I believe that same brewery also brews LaCrosse Lager (?), which is based on the original recipe of the original Old Style and it is actually fully krausened like OS used to be.
So...I believe one can answer the OP as yes, Old Style is produced today. But I'd also state it's a toss up as to which of those two is actually closest to what Old Style used to be up until G Heilmann began buying up all those regional brands both in the upper midwest and then across the country (to increase capacity to keep up with Miller and AB etc) that ultimately cheapened the beer and led to its bankruptcy.
Much like Pabst, Schlitz, Old Milwaukee, Strohs, etc...the list is monstrous. Miller and Budweiser basically killed them all off by national advertising combined with national modern production and distribution the little breweries couldn't compete with. They even lost their "home" markets.
I believe that same brewery also brews LaCrosse Lager (?), which is based on the original recipe of the original Old Style and it is actually fully krausened like OS used to be.
So...I believe one can answer the OP as yes, Old Style is produced today. But I'd also state it's a toss up as to which of those two is actually closest to what Old Style used to be up until G Heilmann began buying up all those regional brands both in the upper midwest and then across the country (to increase capacity to keep up with Miller and AB etc) that ultimately cheapened the beer and led to its bankruptcy.
Much like Pabst, Schlitz, Old Milwaukee, Strohs, etc...the list is monstrous. Miller and Budweiser basically killed them all off by national advertising combined with national modern production and distribution the little breweries couldn't compete with. They even lost their "home" markets.
this is what I am learning as well: it may be a similar formula but not named old style because they do not own the name. lacrosse lager may be similar formula
Drove by that brewery years ago, looked like they have about a half dozen logos of 70’s 80’s beers on building. I figured they bought up the rights and just kept pumping them out.
what I would like to find is the Schlitz big mouth barrels.
City Brewing does brew Old Style. Old Style went back to their original formula years ago and is "fully krausened".
The World's Largest Six Pack outside of the G Heilmann Brewery (now City Brewery) in Lacrosse, WI is now LaCrosse Lager. LaCrosse Lager is very good beer. Had some on tap at a bar in LaCrosse a few years ago.
Pabst (City) came out with Old Style Oktoberfest a few years ago as well. Pretty dang good beer.
The thing I find interesting is the regional nature Big Beer was back before our time. Most decent sized cities had their own "regional/city brand". I guess I would equate it to their micro-brewery kind of thing of that era. I am assuming is was pre-pasteurizing that made the industry that way originally, and it began changing once Anheuser Busch started shipping Budweiser in iced up rail cars to keep it fresh - which then led to them building breweries nationwide.
It really is astonishing to read the G Heilmann wiki page, all those breweries they bought up through the years. They needed capacity but couldn't afford to build modern, sprawling sites like the big boys could.
So...buy up regional brands, cheapen them (or eliminate the label completely) and then convert them to Old Style.
It really is astonishing to read the G Heilmann wiki page, all those breweries they bought up through the years. They needed capacity but couldn't afford to build modern, sprawling sites like the big boys could.
So...buy up regional brands, cheapen them (or eliminate the label completely) and then convert them to Old Style.
Old style was rather tasty when it was ice cold, the weather was really hot, and the last bale of hay in the barn was just put in the barn. But that wasn't any light crap. Milwaukee's best is probably the worlds best misnomer.I am not sure ive drank any and if I have it was many years ago.
milwaukees best used to be a big thing in iowa city at quik trip
I find the history of the industry fascinating. I love the micro brewery boom even though I basically drink the old cheap beers. The industry just keeps evolving and old brands are reborn, some fade away, and new ones come along.
Interesting in how the first successful microbrews like Sam Adams, Blue Moon, Boulevard, and Goose Island are almost large enough to be macro status at this point.
