Elon Musk leveraging Tesla to buy Twitter? How does he turn Twitter around?

lucas80

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Jan 30, 2008
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Musk apparently borrowed a lot of money, some of it at a very high rates.
How is he going to quickly make Tesla profitable to cover the money he is risking? I tried to ask this in some of the other threads, but people quickly get lost in sideshows. Most everyone on HROT probably owns a mutual fund or two, and has a stake in this. Could Musk be risking Tesla, and his other companies? That is my biggest concern. My money, and is he spreading himself too thin.
How does he make Twitter profitable? Fee based systems? Slashing staff? That won't cut it. There isn't $44 billion of staff to cut. Boost advertising? Sure, but if Twitter isn't a place where people are comfortable, then which mainstream advertisers will want to utilize it?
https://markets.businessinsider.com...d-4-billion-tesla-shares-over-two-days-2022-4
 

mnole03

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Mar 20, 2005
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Allow people to charge for subscriptions. News/porn/podcasts/manga etc.
 

seminole97

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Jun 14, 2005
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I thought #4 was interesting:

Paul Kedrosky had some insights to offer: I try to avoid overly commenting on news of the day, but a few people have asked me via email and text why Elon is buying Twitter. I just copy/paste these four semi-serious reasons:

1) He's a billionaire narcissist who wants to own a media company, which is a weird thing billionaire narcissists do
2) He's buying it because Jack told him it's buyable
3) For the same reason my dog tears eyebrows off stuffed animals: Because he can.
4) He's buying it because it's his main advertising channel, where he promotes Tesla. Given that he spends zero on ads, and GM spends $4b/yr, buying Twitter is like 11 years of pulled forward marketing spend. Expect Hotmail style taglines -- Try Tesla -- on all Tweets in future.
 

Sooner-Be-Dead

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If the deal made a lot of sense, the stock price would be right around the deal price. And why did no one else like Microsoft have interest in it?
 

Titus Andronicus

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The president of Twitter (Dorsey, I think) stated that selling to Elon was the correct move, in fact the only move Twitter could make. He stated point blank that Musk was the only person who could "do it. "No one else has any interest and seemingly the company has not found a road to profitability.


Musk does seem to have a special talent for navigating complex political matters along with complex marketing and public relations matters. His is a mix of sharp elbows along with the ability to frame each issue to his own liking. He has rock-star status out there in the land of climate change enthusiasts so he should be able to knock a few heads getting done what needs to be done. He is already saying this is about free speech and so far, everyone thinks it is about their own personal free speech and is disregarding the free speech of everyone else.

I am curious myself just what his plan is.

... but I love the counterbalance that this injects into the world of corporate regulation ... in fact into all government regulation. He is smarter than those regulator guys, so this will be interesting.
 

seminole97

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Jun 14, 2005
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Seems reckless when he has 8 kids to raise.
He's trying to crash the California DMV.

X was originally named X Æ A-12, but “Æ” and “12” violated California law for not being part of the English alphabet, forcing his parents to change his name.

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Bank of Hawk

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I see a mixture of doge coin and Twitter interacting in a way that makes profit.
 

el dub

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Nov 2, 2005
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If the deal made a lot of sense, the stock price would be right around the deal price. And why did no one else like Microsoft have interest in it?
For the deal to make any sense, price to earnings ratio and other financial fundamentals of Tesla would have to be realistic.

He could be in trouble if Tesla share price begin to reflect reality, even on a good day.
 

lucas80

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Sounds like he is going to move on pay memberships for certain users, like corporations and politicians.
That's not $44 billion dollars worth, though.
 
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el dub

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Sounds like he is going to move on pay memberships for certain users, like corporations and politicians.
That's not $44 billion dollars worth, though.
And Twitter is operating in the hole, currently.
 

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