Calling them dipshits, racists, Nazis, etc. has the opposite effect. Some of us have been trying to say this for the last 4 years. Edit to add: hell, even James Carville and Barack Obama have tried to tell the left this.
Because now they aren’t supporting Trump. They’re going on the defensive and voting for him because they loathe the other side THAT MUCH.
Gotta love the old "don't call them dipshits or else they'll act like dipshits and prove how right you are" line of reasoning. They aren't changing. They're f***ing dipshits after all.