Kirk needs some psychology classes. Looking at the basketball team, Fran never talks bad about a player publicly and basically defends them to a fault. Being made fun of publicly can do some major harm to a young adult’s confidence. The one problem with Fran in that realm is that it seems that he also believes the hype he creates over his players and forgets to work towards addressing deficiencies.
Rather than tearing him down publicly, maybe Kirk or one of his staff members can spend some time coaching the kid up to fix deficiencies. You should be defending and building them up publicly while privately working to improve them. Praise in public, “scorn” in private.
And I know Kirk sees these comments as jokes, but he’s not a very good comedian.