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IBM, Disney, Comcast, Discovery, Warner Bros, and Lionsgate Entertainment have reportedly resumed ad campaigns on 𝕏 after an almost year-long boycott

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X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before.

From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.
 
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IBM, Disney, Comcast, Discovery, Warner Bros, and Lionsgate Entertainment have reportedly resumed ad campaigns on 𝕏 after an almost year-long boycott​


Speaking of boycott

^^^^ More winning
 
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