Iowa City, Iowa – University of Iowa Athletics announced Monday a partnership with WMT Digital to design, host and support a Hawkeyesports.com, beginning June 1, 2020.
The goal of the partnership is to enhance the storytelling of Iowa Athletics in a visual, mobile-first experience. The site will use data analytics to adapt to innovations and trends online.
“Our ability to inspire, inform and entertain online has taken a big step forward with WMT Digital,” said Charlie Taylor, associate athletics director of strategic communications and marketing. “By moving to visual-centric storytelling, we will grow the brands of our student-athletes while improving a valuable recruiting tool for coaches to excite prospects to visit Iowa City. We are excited with the addition of the creative thought-leaders and technical expertise of WMT Digital to the Hawkeye family.”
Over the past three years, over 70 percent of Hawkeyesports.com traffic has shifted from desktop to mobile devices. An element in the construction of the new presentation is the simple navigation and fully responsive design, adapting to any screen whether on desktop, mobile or tablet-based devices.
“We are proud to partner with the University of Iowa on the new hawkeyesports.com,” said Andres Focil, founder and managing director of WMT Digital. “Iowa Athletics commitment to innovation makes it the perfect partner for us to work with on this project. In partnership with the Hawkeyes, we have developed a data-driven platform with unique integrations to share the stories of student-athletes for years to come.”
Fans will experience an evolution of traditional storytelling. The incorporation of video, animated gifs, photos, graphics, and social media content will be used with editorial to tell stories of the Iowa Hawkeye experience.
The site pays attention to pages and features fans visit the most, including ticketing, schedules, and team rosters. Though a Content Management System and private hosting environment, Iowa content is always online, up-to-date, secure, and easy to access.
WMT is a full-service agency specializing in Digital Marketing, Software Engineering and Web Development. WMT takes an individual approach to clients, demonstrating dedication to improving their websites and increase their online presence to create fluidity and consistency across channels.
The goal of the partnership is to enhance the storytelling of Iowa Athletics in a visual, mobile-first experience. The site will use data analytics to adapt to innovations and trends online.
“Our ability to inspire, inform and entertain online has taken a big step forward with WMT Digital,” said Charlie Taylor, associate athletics director of strategic communications and marketing. “By moving to visual-centric storytelling, we will grow the brands of our student-athletes while improving a valuable recruiting tool for coaches to excite prospects to visit Iowa City. We are excited with the addition of the creative thought-leaders and technical expertise of WMT Digital to the Hawkeye family.”
Over the past three years, over 70 percent of Hawkeyesports.com traffic has shifted from desktop to mobile devices. An element in the construction of the new presentation is the simple navigation and fully responsive design, adapting to any screen whether on desktop, mobile or tablet-based devices.
“We are proud to partner with the University of Iowa on the new hawkeyesports.com,” said Andres Focil, founder and managing director of WMT Digital. “Iowa Athletics commitment to innovation makes it the perfect partner for us to work with on this project. In partnership with the Hawkeyes, we have developed a data-driven platform with unique integrations to share the stories of student-athletes for years to come.”
Fans will experience an evolution of traditional storytelling. The incorporation of video, animated gifs, photos, graphics, and social media content will be used with editorial to tell stories of the Iowa Hawkeye experience.
The site pays attention to pages and features fans visit the most, including ticketing, schedules, and team rosters. Though a Content Management System and private hosting environment, Iowa content is always online, up-to-date, secure, and easy to access.
WMT is a full-service agency specializing in Digital Marketing, Software Engineering and Web Development. WMT takes an individual approach to clients, demonstrating dedication to improving their websites and increase their online presence to create fluidity and consistency across channels.
