This. They can justify it by eliminating conference championship games. Even though the B1G championship is a big money-maker, there is more money to be made in 8 extra conference games.I predict that by 2026 the B1G will have a 10-game schedule and the NCAA will allow 13 reg season games. This would allow teams to have a non-conf road game every year and still have 7 home games. Therefore, Iowa could keep the IA St series but continue playing home-home series with other major programs like they did pre-2016.