KWWL getting rid of weather dept in favor of Weather Channel coverage?

[pezhawk]

Seems like sure way to basically kill your station's news viewership and handing viewers over to KCRG and KGAN.

I haven't been tuned into ratings for awhile but KWWL was generally #1 in the market, can't see that not taking a hit, and no clue how they will do severe weather.

Curious if the Weather Channel will have to hire staff considering they are rolling this out in 20 markets nation wide.

Schnack and Co Out

 

[onlyTheObvious]

Seems odd. Weather is the only reason people watch

Could cut sports entirely and likely nobody would care.

 

[sabula]

Seems odd. Weather is the only reason people watch

Could cut sports entirely and likely nobody would care.

Corporate greed over actual service to the local customers. It's the way of the world. I blame Bonespurs

 

[hawkdave007]

Clueless move. In Iowa, the weather is often- times the top news story.

 

[hawksurprize]

Seems like sure way to basically kill your station's news viewership and handing viewers over to KCRG and KGAN.

I haven't been tuned into ratings for awhile but KWWL was generally #1 in the market, can't see that not taking a hit, and no clue how they will do severe weather.

Curious if the Weather Channel will have to hire staff considering they are rolling this out in 20 markets nation wide.

Schnack and Co Out

Thanks Trump.

 

[pezhawk]

They are cutting weekend newscasts as well, only the 10pm shows will remain.

But I doubt that anyone will notice this as those shows can't be highly viewed.

Weekend Newscasts

 

[QChawks]

Pic of hot news chicks?

 

[NorthernHawkeye]

Seems like sure way to basically kill your station's news viewership and handing viewers over to KCRG and KGAN.

I haven't been tuned into ratings for awhile but KWWL was generally #1 in the market, can't see that not taking a hit, and no clue how they will do severe weather.

Curious if the Weather Channel will have to hire staff considering they are rolling this out in 20 markets nation wide.

Schnack and Co Out

KWWL is the only one of the three based in Waterloo. I expect they'll still retain a following for news and sports. But it's still a crazy move.

 

[Moral]

Corporate greed over actual service to the local customers. It's the way of the world. I blame Bonespurs

This one actually falls on Bill Clinton for the Telecommunications Act of 1996 which lead to massive media consolidation. You could even make an argument blaming Fox News on Bill Clinton.

 

[runkpanole]

Didn’t we see a post on this earlier in the week? Corporate media baby!

 

[pezhawk]

KWWL is the only one of the three based in Waterloo. I expect they'll still retain a following for news and sports. But it's still a crazy move.

I agree, my wife went to CF and my in-laws didn't even comprehend their was other local newscasts until I started working at KGAN...lol

People are loyal in their viewing habits, but the biggest error a station can make is to give their viewers a reason to check out one of the other stations, and KWWL is doing that.