Here’s my theory, fwiw.
I think that Fever ownership took a calculated and deliberately guarded approach in how they initially managed the organization’s path forward after signing CC.
Hindsight is always 20:20, but looking back there really were no guarantees that CC would have immediate success, let alone play at an all-star level. Probably a bigger unknown was just how much the Clark Phenomenon would transfer over to the W. There were early indicators, sure, but just how long would the legions really stick around? Seriously, ask yourself if a year ago today you could have seen yourself shelling out money for the W League Pass, spending the summer glued to 40+ Fever games, buying Wilson signature balls, etc. Even a few games in I was wondering if I’d made a stupid mistake. So I think they wanted to see exactly what would transpire.
By the All Star break, there was no doubt that the Clark Phenomenon was here to stay, and was probably even bigger than anyone had guessed previously. Not long after the Olympics, it was clear that CC had already reached superstar status in terms of both performance and marketability. I think some time around then ownership made the decision to launch “Operation Full Speed Ahead.” All best case projections had been validated and then some. The organization was all in.
As fans, we were all frustrated by the lack of visible action, but in all honesty I don’t think that any substantive changes at that point would have made sense, particularly given who ultimately ended up as Sides’ replacement. For all we know, White may have been ownership’s target all along given her roots, and there may have even been behind the scenes conversations happening that nobody knew about.
The day before the Fever’s season ended, Krauskopf was named President of Operations. Everything that has followed since then tells me they are following a scripted plan to strike now that it is undeniable they have the hottest iron in the sports universe. I especially love how they are doing exactly what they said they are going to do. They said priority one, two, and three was to re-sign Kelsey. What happened before any other trades or FA signings were announced? That’s right—KM. Love it. And for those fretting over the loss of draft picks? I think if you asked Fever leadership in private they would tell you they don’t plan on having very many early draft picks for the foreseeable future. You get the right coaching staff in place and you start winning NOW, this will become a destination franchise for as long as CC is CC. They are making moves to win NOW.
I can’t wait until May. LFG!