As far as the offense goes, I really like what KF tried to do. He made the choice to build around a pro-style offense featuring dynamic tight ends. It makes sense because a pro-style offense is built to be able to counter whatever a defense throws at it, and, as one of the few pro-style offenses one would think that players that wish to go to the NFL would want to play in a pro-style offense in college. And it is complicated because the look that the defense shows pre-snap determines what each individual skill position is going to do and then the quarterback has to know all of those. Like for a wide receiver, if he is being shown man coverage with inside leverage his route should be x but if it is outside leverage his route is y. And so on and so forth. The quarterback has to see all of those things and when all of the receivers and backs are on the same page, with line protection, it is a beautiful thing to watch.
However in practice, there are so many moving parts and intricacies of it that it in the college game you wonder if there is enough practice time to be able to execute all of it relatively efficiently. When you throw in injuries and young players it gets worse. So the result when everyone is not on the same page is that mistakes are made and the offense plays slow. That is what we are seeing right now along with really poor line play.
Depending on which side of the debate you are on if Iowa's offense got much better against NW or NW is just a bad team doesn't really matter. The takeaway from it is that what we saw is what this offense COULD look like if the offensive line blocks adequately, both in the run game and pass protections. NW essentially had 8 possessions and we scored 33 points without the benefit of a turnover or special teams. It also includes 4 field goals so it could have been much more lopsided. It is a winning formula.
But this is about a wish list. I first would like to wish for a dominant offensive line and get back to the bullies of the B1G. Second, I would like to see a QB with some wheels, just enough to be able to keep the defenses honest. Third I would like to see us get a man-beater or 2 on the edges.
As far as BF, I think a hybrid solution would be to make him offensive line coach, running game coordinator and co-offensive coordinator, and then bring in some fresh ideas from the outside and make that person QB coach and passing game coordinator and co-offensive coordinator.