I'm not sure where you saw that ISU is currently favored in 10 or more games, but I'm not doubting you did. I did a quick search and found the article which I've linked below. It shows the over/under on ISU is at 8 wins. Interestingly enough, the author thinks it's wise to bet on the under. Just because ISU might be a slight favorite in majority of games, there are still a handful of toss up games for ISU (Iowa, Texas, Baylor, TCU to name a few), which you can't expect to win every single one. If you are fortunate enough to win every toss up game on your schedule, then that's a special season and you're likely playing in your conference championship game in December. If ISU goes 8-4 or better, the season is a success. Not sure why anyone would think Campbell is under performing with 8 or 9 wins this upcoming season? Of course ISU fans hope we can get to 9 or 10 wins and have that special season. A win against Iowa is likely necessary for that to happen and Iowa is definitely one of those toss up games.
Personally, I think ISU does edge out Iowa and goes 3-0 in non-conference. I think they go either 7-2 or 6-3 in conference and get to that 9 or 10 win total. The importance of the game vs Iowa can't be overstated in my opinion.
https://sportsbookwire.usatoday.com...te-cyclones-odds-betting-tips-and-prediction/