Pfizer hiring huge new COVID-19 Booster Sales Team

[LuciousBDragon]

This is an odd look. Pfizer is restructuring and laying off various teams in a restructuring move and preparing to hire a massive new COVID 19 booster vaccine sales force. Have a friend who was recently laid off after 20+ years with Pfizer who said the same thing.

The new booster should not require an army of drug reps pushing it since CDC/NIH/TV/social media are already doing that job. Hiring a new sales force has a huge built-in cost so I am sure Pfizer is expecting a massive return on their new investment. Should not the booster sell itself?

The annual flu vaccine booster does not require a salesforce.

Discuss.

https://www.ft.com/content/7e1c9afc-b7c8-4368-b590-6171f53a2895

 

[claykenny]

Thinking about it from a business perspective, there is a huge market with competitors. They are making a push to position their vaccine as superior to competitors in the minds of patients.

From a medical perspective, this is why there is a Sunshine Act and why we need to prohibit drug companies from marketing directly to patients.