That's wrong. They help set the guidelines for how the interaction with the Athlete and the Company has to work. They need to be made aware and set compliance rules. Here is the first step recommended by an attorney group representing Ohio State.
- Identify your institution’s key NIL stakeholders.
Good policy follows good process. Since NIL will reach far beyond your athletic department, identify those business and academic units on campus that should be involved in the drafting process. Consider identifying representatives from athletics, financial aid, international student offices, student conduct, intellectual property and facilities management. The earlier stakeholders are brought into the process, the greater the buy-in and smoother the implementation. We are already seeing a number of policies that are being tested because the right people weren’t brought in early enough and a scramble ensues.