I'm confused by your title.
Reading the article it seems that the group, Rodelis, purchased the meds and raised the price. Purdue's nonprofit Chao Center will make it, not distribute, price, or sell it.
From the article:
Officials had no idea that Rodelis planned to charge so much for the drug until reading news reports last week, according to Dan Hasler, the president of the Purdue Research Foundation, which oversees the Chao Center.
"We discovered literally on Thursday the strategy that had been undertaken," Hasler told The Times. "We said this was not what we had intended."
Are you really blaming Purdue?