With the caveat that I fall into the camp of opening up NIL compensation will absolutely devastate college sports and that "brand" drives the demand as opposed to individual players . . . I listened to two Hawkeye Podcasts as I drove home from Pierre, SD last night. The first was Jon Miller's interview with Jordan Bohannon. The second involved a discussion between Jon Miller and Marc Morehouse about the pros/cons of NIL compensation. (BTW, both Miller and Morehouse are "pro-NIL compensation).
One comment made by Miller . . . the metropolitan area for Columbus, Ohio is about 2.1M people. Iowa City is approximately 150,000 people. While I fully understand that OSU is "out recruiting" Iowa right now in the absence of NIL compensation, there is zero chance that Iowa will be able to come close to competing with OSU when it comes to arranging for NIL compensation.
One other comment (can't remember if it was Morehouse or Miller) involved walk-ons. One noted that, during Nebraska's run of dominant teams in the 1970s, there weren't the type of scholarship limitations that exist now. If NIL opens up as claimed by the players, there will certainly be opportunities for schools to arrange for boosters to pay players for NIL and for them to not be on scholarship . . . boosting walk-on numbers. If a student is receiving sufficient NIL compensation, a "free ride" may be far less of an issue.
Someone in this thread suggested that a "cap" would have to be employed. FWIW, Bohannon suggested that Garza would have made between $1M and 1.5M this year if he was able to make money off of his NIL. Miller commented that he thought that Bohannon would have been paid into "the six figures." Bohannon commented that Caitlyn Clark would have easily made more than $100K.
Possible conflict . . . what if Adidas wants to pay Garza to wear Adidas but the Iowa Athletic Department has an apparel contract with Nike? (comparable to conflict experienced by some professional athletes when they participated in the Olympics - US Olympics had contract with Reebok while individual players had contracts with other apparel manufacturers)
Another issue: Should a player be able to utilize NIL while wearing an Iowa jersey or Iowa gear? Must it get Iowa's permission/consent to do so and what cut of the pay will be diverted to the university? Alternatively, can a player like Bohannon only attempt to profit off of NIL without the benefit of the Iowa brand? I.e. If Hy-Vee wants to pay Bohannon for his image in marketing materials, can they only use his face or, if they use an action shot, must the Iowa brand be omitted? I can only imagine the reaction of the players if they cannot use the school's trademarked brand . . . (Garza's NRT certainly raises some interesting trademark issues but I'd defer to trademark/intellectual property specialists for more specific information).
If you think that the players should be compensated for their NIL, doesn't it necessarily follow that you must feel as though the university must enforce its branding rights.