Russian McDonald's outlets reveal new logo ahead of relaunch...

The Tradition

HR King
Apr 23, 2002
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The new fast-food chain that will take over McDonald’s in Russia has unveiled its new logo before its relaunch.

The new logo design shows a red-orange circle and two orange lines against a green background, the image reportedly represents two sticks of yellow fried potatoes and a yellow-orange burger.

The green background is reported to represent the quality of products and services.


2022-06-09T121918Z_328371315_RC2BOU9TXKXI_RTRMADP_3_RUSSIA-MCDONALD-S-CORP-LOGO.jpg


Critics on social media have commented on its similarity with the Bangladeshi flag. “This is the flag of our country,” one user said on Facebook while it also showed an emoticon with the flag.

McDonald’s new owner has not yet decided on a new brand name, a spokesperson for the company, the Sistema PBO, told the state-run TASS news agency.

Two of the eight names under consideration are “Tot Samyi”, which translates as “The Same” or “That One” and “Svobodnaya Kassa” (Available Cash Register), according to a report by The Moscow Times.

The relaunch of the chain is expected to begin on Sunday when the country celebrates Russia Day, a holiday marking the country’s independence, at the same flagship location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in January 1990.

The reopening will initially cover 15 locations in Moscow and the surrounding region.

McDonald’s last month said it was selling its restaurants in Russia to one of its local licensees, Alexander Govor. The deal marked one of the most high-profile business departures since Russia sent tens of thousands of troops into Ukraine on February 24.

 

TC Nole OX

HR Heisman
Mar 29, 2002
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Will the sanctions affect their ability to keep yoga mat materials in the hamburger bun recipe?
 

BioHawk

HR Legend
Sep 21, 2005
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Is this actually a new business or is this a super secret subsidiary of McDonald's where McDonald's gets to say they don't have any restaurants in Russia but they are still running Restaurants in Russia? Kind of like how insurance companies will create a separate company to do business in certain states with a high risk to protect the rest of the company if a major disaster happens.
 

The Tradition

HR King
Apr 23, 2002
110,401
83,060
113
Is this actually a new business or is this a super secret subsidiary of McDonald's where McDonald's gets to say they don't have any restaurants in Russia but they are still running Restaurants in Russia? Kind of like how insurance companies will create a separate company to do business in certain states with a high risk to protect the rest of the company if a major disaster happens.

McD's sold off the businesses for pennies on the ruble.
 
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The Tradition

HR King
Apr 23, 2002
110,401
83,060
113
Okay, so the new name is... are you ready for this?

Vkusno & tochka!

Which translates to "Tasty & that's it."
 

The Tradition

HR King
Apr 23, 2002
110,401
83,060
113
  • Like
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