By Nicole Hemmer
Ms. Hemmer is the author of “Partisans: The Conservative Revolutionaries Who Remade American Politics in the 1990s.”
In May 1992, Pat Buchanan made his way to Smuggler’s Canyon along the U.S.-Mexico border, where migrants passed into the United States. A motley crowd had gathered for his news conference there: reporters still following his flagging campaign for president, Mexican migrants curious about the event (some of whom were running a pop-up refreshment stand to sell soda to Buchanan supporters), members of a far-right white-power group eager to hear a credible candidate make the case for sealing the border.
“I am calling attention to a national disgrace,” he told the crowd. “The failure of the national government of the United States to protect the borders of the United States from an illegal invasion that involves at least a million aliens a year.” Mr. Buchanan blamed that “illegal invasion” for a host of problems, ranging from drugs to the recent riots in Los Angeles. He called for a “Buchanan fence,” a trench and a barrier that would block migration from the south and become part of the infrastructure of what critics called Fortress America: a nation bound by impregnable barriers that kept out foreign people, foreign goods and foreign ideas.
By the time he arrived at Smuggler’s Canyon, it had been clear for months that Mr. Buchanan stood no chance of wresting the nomination from the sitting president, George H.W. Bush. But Mr. Buchanan was no longer aiming to win the presidency, if he ever was — he was aiming to win the party. He had long believed that “the greatest vacuum in American politics is to the right of Ronald Reagan,” that Reaganism’s days were numbered and that a new right was anxious to be born. He would be the midwife to that new right, a pessimistic, media-savvy, revolution-minded conservatism that took root in the 1990s.
And while the new conservatism Mr. Buchanan hashed out in the 1992 campaign never attracted the impressive majorities that Reagan and Bush had won in the 1980s, it nonetheless dislodged Reaganism as the core of the party in the decades that followed. In the process, the right learned that unpopular populist politics could win power even when they couldn’t win majorities. The election of Donald Trump in 2016 showed that a Buchananite politician could seize the presidency; his loss in 2020 showed how tenuous that hold on power could be. The question facing Republicans now is whether, having adopted the Buchanan model, they can rework it to win elections outright, or whether they will continue to rely on its vision of democracy without majorities — or worse, no democracy at all.
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The notion that the Republican Party would abandon Reaganism seemed absurd in the late 1980s. The wildly popular president left office with what was then the highest approval rating of any departing president since Gallup began tracking it under Harry Truman. For conservatives, Reagan wasn’t just popular — he had redeemed the Cold War conservative movement by blending it with optimism, charisma and an emotional defense of pluralistic democracy.
While that defense was often more rhetorical than real — Reagan backed authoritarian regimes as long as they were anti-Communist and dog-whistled about race throughout his presidency — it had genuine policy implications. He regularly emphasized the need for the free movement of people and goods, calling for a North American accord in his 1980 campaign that would lower the trade and migration borders between Mexico, Canada and the United States. He also spoke in stirring terms about the value of immigration and cultural pluralism. “I think it’s really closer to the truth to say that America has assimilated as much as her immigrants have,” he said at a naturalization ceremony in 1984. “It’s made for a delightful diversity, and it’s made us a stronger and a more vital nation.”
Yet even as he won back-to-back landslide elections — sweeping 44 states in 1980 and 49 in 1984 as he expanded the party to include the newly designated Reagan Democrats — his broad appeal lost him the support of some on the right. In 1982, Mr. Buchanan bemoaned “the transformation of Ronald Reagan from a pivotal and revolutionary figure in American politics into a traditional, middle-of-the-road pragmatic Republican president.” In fact, Mr. Buchanan was brought in as communications director for the Reagan White House in 1985 to appease a group that called itself the New Right, Reagan-skeptical conservatives who believed the president was too pragmatic and soft, particularly on social issues.
Mr. Buchanan’s skepticism remained throughout his years as communications director. He even toyed with the idea of running for president in 1988 to test his theory about the political vacuum to Reagan’s right. But he ultimately left the sideshow campaign to another Pat, the televangelist Pat Robertson. What Mr. Buchanan understood was that 1988 was too soon: Reagan’s star shone so brightly on the right that coming out against his policies, even while praising the man himself, would do little to win over conservatives.
But as he watched Bush win the nomination that would end in a third straight landslide win for Republicans, Mr. Buchanan delivered a diagnosis that would shape his own presidential campaigns in the years that followed. Writing about the future of the party for National Review in 1988, Mr. Buchanan concluded, “The Republican moment slipped by, I believe, when the G.O.P. refused to take up the challenge from the Left on its chosen battleground: the politics of class, culture, religion and race.” He would return in four years to take up that fight.
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When Mr. Buchanan announced his campaign for president in 1991, the world looked very different than it had just a few years earlier. The fall of the Berlin Wall and the dissolution of the Soviet Union brought the Cold War to a sudden end. The geopolitical reality that had governed American politics for nearly 50 years, and defined the Cold War conservative movement that Reagan had led, disappeared overnight. Mr. Buchanan grasped that a new conservatism — or rather, an old conservatism renovated for a new age — was possible.
Mr. Buchanan found a freedom in the end of the Cold War. For decades, that geopolitical battle had led to a widespread belief among Americans that the country had to actively engage with the world to halt the spread of Communism, had to embrace a more open and pluralistic society to model the righteousness of the West, had to affirmatively embrace ideas of democracy and freedom and, eventually, equality.
As the Cold War came to an end, Mr. Buchanan saw a chance to slip the bonds of those commitments. At the very moment democratic triumphalism was in full force and commentators were musing about the end of history, he began questioning whether democracy really was the best form of government. “The American press is infatuated to the point of intoxication with ‘democracy,’ ” he wrote in 1991. To make his point, he compared the Marine Corps and corporations like IBM to the federal government. “Only the last is run on democratic, not autocratic, principles. Yet, who would choose the last as the superior institution?”
Ms. Hemmer is the author of “Partisans: The Conservative Revolutionaries Who Remade American Politics in the 1990s.”
In May 1992, Pat Buchanan made his way to Smuggler’s Canyon along the U.S.-Mexico border, where migrants passed into the United States. A motley crowd had gathered for his news conference there: reporters still following his flagging campaign for president, Mexican migrants curious about the event (some of whom were running a pop-up refreshment stand to sell soda to Buchanan supporters), members of a far-right white-power group eager to hear a credible candidate make the case for sealing the border.
“I am calling attention to a national disgrace,” he told the crowd. “The failure of the national government of the United States to protect the borders of the United States from an illegal invasion that involves at least a million aliens a year.” Mr. Buchanan blamed that “illegal invasion” for a host of problems, ranging from drugs to the recent riots in Los Angeles. He called for a “Buchanan fence,” a trench and a barrier that would block migration from the south and become part of the infrastructure of what critics called Fortress America: a nation bound by impregnable barriers that kept out foreign people, foreign goods and foreign ideas.
By the time he arrived at Smuggler’s Canyon, it had been clear for months that Mr. Buchanan stood no chance of wresting the nomination from the sitting president, George H.W. Bush. But Mr. Buchanan was no longer aiming to win the presidency, if he ever was — he was aiming to win the party. He had long believed that “the greatest vacuum in American politics is to the right of Ronald Reagan,” that Reaganism’s days were numbered and that a new right was anxious to be born. He would be the midwife to that new right, a pessimistic, media-savvy, revolution-minded conservatism that took root in the 1990s.
And while the new conservatism Mr. Buchanan hashed out in the 1992 campaign never attracted the impressive majorities that Reagan and Bush had won in the 1980s, it nonetheless dislodged Reaganism as the core of the party in the decades that followed. In the process, the right learned that unpopular populist politics could win power even when they couldn’t win majorities. The election of Donald Trump in 2016 showed that a Buchananite politician could seize the presidency; his loss in 2020 showed how tenuous that hold on power could be. The question facing Republicans now is whether, having adopted the Buchanan model, they can rework it to win elections outright, or whether they will continue to rely on its vision of democracy without majorities — or worse, no democracy at all.
Advertisement
Continue reading the main story
The notion that the Republican Party would abandon Reaganism seemed absurd in the late 1980s. The wildly popular president left office with what was then the highest approval rating of any departing president since Gallup began tracking it under Harry Truman. For conservatives, Reagan wasn’t just popular — he had redeemed the Cold War conservative movement by blending it with optimism, charisma and an emotional defense of pluralistic democracy.
While that defense was often more rhetorical than real — Reagan backed authoritarian regimes as long as they were anti-Communist and dog-whistled about race throughout his presidency — it had genuine policy implications. He regularly emphasized the need for the free movement of people and goods, calling for a North American accord in his 1980 campaign that would lower the trade and migration borders between Mexico, Canada and the United States. He also spoke in stirring terms about the value of immigration and cultural pluralism. “I think it’s really closer to the truth to say that America has assimilated as much as her immigrants have,” he said at a naturalization ceremony in 1984. “It’s made for a delightful diversity, and it’s made us a stronger and a more vital nation.”
Yet even as he won back-to-back landslide elections — sweeping 44 states in 1980 and 49 in 1984 as he expanded the party to include the newly designated Reagan Democrats — his broad appeal lost him the support of some on the right. In 1982, Mr. Buchanan bemoaned “the transformation of Ronald Reagan from a pivotal and revolutionary figure in American politics into a traditional, middle-of-the-road pragmatic Republican president.” In fact, Mr. Buchanan was brought in as communications director for the Reagan White House in 1985 to appease a group that called itself the New Right, Reagan-skeptical conservatives who believed the president was too pragmatic and soft, particularly on social issues.
Mr. Buchanan’s skepticism remained throughout his years as communications director. He even toyed with the idea of running for president in 1988 to test his theory about the political vacuum to Reagan’s right. But he ultimately left the sideshow campaign to another Pat, the televangelist Pat Robertson. What Mr. Buchanan understood was that 1988 was too soon: Reagan’s star shone so brightly on the right that coming out against his policies, even while praising the man himself, would do little to win over conservatives.
But as he watched Bush win the nomination that would end in a third straight landslide win for Republicans, Mr. Buchanan delivered a diagnosis that would shape his own presidential campaigns in the years that followed. Writing about the future of the party for National Review in 1988, Mr. Buchanan concluded, “The Republican moment slipped by, I believe, when the G.O.P. refused to take up the challenge from the Left on its chosen battleground: the politics of class, culture, religion and race.” He would return in four years to take up that fight.
Advertisement
Continue reading the main story
When Mr. Buchanan announced his campaign for president in 1991, the world looked very different than it had just a few years earlier. The fall of the Berlin Wall and the dissolution of the Soviet Union brought the Cold War to a sudden end. The geopolitical reality that had governed American politics for nearly 50 years, and defined the Cold War conservative movement that Reagan had led, disappeared overnight. Mr. Buchanan grasped that a new conservatism — or rather, an old conservatism renovated for a new age — was possible.
Mr. Buchanan found a freedom in the end of the Cold War. For decades, that geopolitical battle had led to a widespread belief among Americans that the country had to actively engage with the world to halt the spread of Communism, had to embrace a more open and pluralistic society to model the righteousness of the West, had to affirmatively embrace ideas of democracy and freedom and, eventually, equality.
As the Cold War came to an end, Mr. Buchanan saw a chance to slip the bonds of those commitments. At the very moment democratic triumphalism was in full force and commentators were musing about the end of history, he began questioning whether democracy really was the best form of government. “The American press is infatuated to the point of intoxication with ‘democracy,’ ” he wrote in 1991. To make his point, he compared the Marine Corps and corporations like IBM to the federal government. “Only the last is run on democratic, not autocratic, principles. Yet, who would choose the last as the superior institution?”
Opinion | The Man Who Won the Republican Party Before Trump Did
Pat Buchanan knew that “the greatest vacuum in American politics is to the right of Ronald Reagan.”
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