We went and also had planned to meet other friends there. Overall, I think we all would do it again. It was nice to have plenty of seating and tables, the food was good (I had excellent BBQ beef brisket, there were also brats with sauerkraut; fresh fruit salad, good mac and cheese, corn/veggie salsa/salad, etc., dessert was cupcakes, cookies). The bloody marys were great, sodas and beers, available as well. There was a stage with large screen TV showing OSU-ND live and videos of this football season and highlights from previous seasons. One funny video highlighted Minnesota's weird obsession with Iowa, playing their "We Hate Iowa" chants and showing clips of the Hawkeyes pounding the Goofs over the years, including the famous goal post trip around the Humpdome! I liked that there was a place where a lot of Iowa people were gathered and I saw a ton of old friends and classmates. It was well organized. We were surprised that the drinks were unlimited but the food was one-time-only through the buffet line. As we discussed it though, there are always people who take too much when it is all you can eat, and you could take as much as you wanted when you went through the line once, so we understood why they did it that way. We would definitely do it again.While the cost seems high, it was nice not to have to go out and buy all of the tailgating stuff or just eat in/around the stadium; we could just show up and enjoy. Really, to participate in an overall world class event like the Rose Bowl, this price was not out of line.
Will also add that, as part of Iowa's participation in the RB, the University was required to hold this and commit to underwrite the contract; unfortunately, they didn't break even on this.