Tractor Supply Co Turns Its Back On Woke

[Scruddy]

Tractor Supply Co, who has been experiencing a massive boycott for weeks has made a massive announcement and is doing a full 180 on woke policies. All DEI positions and programs are being eliminated and spending on non business priorities like pride is completely done. The employee portal also lost the previous pride propaganda.



Good to see a business respond to its actual customer base and employee grievances and not bend the knee to the 1% activist coalition that doesn't even know how a tractor operates anyways (honestly I'm not sure they even know where food comes from beyond the grocery store). Too bad for bud light that they didn't have the "courage" to make a statement and change like this. Woke is dying on the vine and it is so great to see.

 

[thewop]

What dipshit marketer at Tractor Supply ever thought that would be a good idea?

 

[Phenomenally Frantastic]

Too little, too late.

Morons, one and all.

 

[Scruddy]

What dipshit marketer at Tractor Supply ever thought that would be a good idea?

One of said DEI hires undoubtedly. Not that we needed further proof that these positions are 100% political in nature and add zero value to company performance or messaging.

 

[bdg8]

What dipshit marketer at Tractor Supply ever thought that would be a good idea?

Maybe the former lady that worked for Budweiser got a new job

 

[Finance85]

Most companies need to rediscover what makes them successful. When the focus strays from business goals to social and political correctness, business will suffer. Treat everyone, employees and customers, well. Make everyone feel good, and not at the expense of how they identify. It's really that simple.

 

[jasonrann]

 

[cigaretteman]

Really stupid.

 

[Phenomenally Frantastic]

Really stupid.

Yes. A pseudo religious political movement coopting the governance policies of major corporations is really stupid.

Courageous adults need to put a stop to it. Pride flags are political flags and should be treated as such. No place in businesses nor public schools. Tools of indoctrination.