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U.C.L.A. Is Allowed by California Regents to Join Big Ten

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HR King
May 29, 2001
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The University of California Board of Regents voted on Wednesday to approve U.C.L.A.’s move to the Big Ten Conference, but attached conditions meant to ensure that money the school reaps from its new league’s lucrative television contract would offset the byproducts of athletes making repeated trips across the country for sporting events.
The board also voted to impose what one regent called “a Berkeley tax,” compensation that could reach $10 million per year that U.C.L.A. would have to pay its sister school, the University of California, Berkeley, whose television revenue will be decreased by the Pac-12 Conference’s loss of the Los Angeles market.
The decision comes after nearly six months of deliberation from a board that was ultimately reluctant to undo a move that had already been approved by U.C.L.A. Chancellor Gene Block, but that had various concerns about athlete welfare and the impact on Cal-Berkeley’s bottom line.
“In the end, we’re a system, not an individual campus,” Richard Leib, the board chairman, said after the proposal passed by an 11-5 vote following a 90-minute closed session. “We’ve never had a situation where a decision by one campus had this kind of impact on another campus within our system.”
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The Big Ten television contract will bring U.C.L.A. $60 million to 70 million per year when it joins the conference for the 2024 football season — about double the current arrangement with the Pac-12, which is in the middle of contract negotiations for its own media rights deal that will suffer from the loss of two flagship Los Angeles schools, U.C.L.A and Southern California, to the Big Ten.
The move, though, does not come without its own costs.
U.C.L.A. will be required to spend as much as $12.2 million on additional mental health, nutritional and academic support, and charter flights to ferry its athletes across the country more frequently for competition. That is $1.89 million more than U.C.L.A. estimated it would need to spend.
U.C.L.A. will also be mandated to annually contribute $2 million to $10 million to Cal-Berkeley. The Regents will determine the number when the Pac-12 reaches an agreement on a new television contract, which it is expected to do in the first half of 2023.
The original proposal called for U.C.L.A. to contribute between $2 million and $5 million to Cal, but the regent Jay Sures — who graduated from U.C.L.A. with a degree in economics — proposed raising the limit to $10 million.







“We’re OK. We’re comfortable,” said Block, the longtime chancellor who said he was “sad” to be leaving the Pac-12. “It’s up to the board to decide what the number is. From the very beginning, we said we understand we may have to help Berkeley with this.”

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Cal-Berkeley Chancellor Carol Christ, who had hoped the Regents would block U.C.L.A.’s move, brushed past a reporter as she left the meeting immediately after it ended. “I’ve got nothing to say,” she said.
Lark Park, one of the five regents who voted against the approval, said “it wasn’t there for me,” but declined to elaborate. Leib believed that those who opposed the deal did so for philosophical reasons. “Some people felt it would be better to put the genie back in the bottle and try to get U.C.L.A. back to the Pac-12 is my guess,” he said.
That the vote took place on U.C.L.A.’s campus, in the Luskin Center, which is tucked beside the football team’s practice fields and the basketball arena, the historic Pauley Pavilion, may have seemed symbolic — but it was coincidental. A special meeting to address health services committee matters had been previously scheduled for Wednesday.
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For a process that dragged on longer than many regents — and U.C.L.A., Pac-12 and Big Ten officials — had expected, it was fitting that Wednesday’s meeting had to overcome its own unexpected hurdles.
The meeting was delayed for two hours by protesters representing striking academic workers, who twice interrupted it by chanting, sitting on the floor and refusing to leave until police handcuffed them and led them out. Wednesday marked one month since the start of the strike, which has affected about 48,000 workers throughout the sprawling university system.
In all, 14 protesters were arrested for trespassing on Wednesday.
Several hundred protesters, including a man playing an accordion, carried picket signs, chanted and paraded around the Luskin Center, which was encircled by a temporary chain-link fence and fortified by police and campus security guards.
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The regents’ decision brings to a close a drama that began on June 30, when the U.S.C. and U.C.L.A. sent shock waves through the college sports landscape by announcing they were bolting the Pac-12 for the Big Ten.
U.S.C., as a private institution, could act freely. But an early indication that there might be complications for U.C.L.A. came quickly when Gov. Gavin Newsom of California expressed his displeasure with being left in the dark over a move that had significant consequences for the U.C. system’s marquee campuses.
Indeed, in an August meeting, the Regents were informed by their general counsel that they had the authority to block U.C.L.A.’s move if they so desired.
The move was portrayed as a financial salvation for U.C.L.A.
The athletic department deficit has skyrocketed over the last three years from zero to $103.1 million, according to the school’s statement of revenues of expenses, thanks to a confluence of cratering football attendance, the former football coach Jim Mora’s contract buyout, the breach of Under Armour’s apparel deal and the effects of the coronavirus pandemic.
U.C.L.A. Athletic Director Martin Jarmond had said that the school — which has won 120 national championships across a variety of sports — might have dropped some sports if the move to the Big Ten was nixed. U.C.L.A. has made minimal contributions — $60,000 in direct support in 2021 — to its athletic department over the years, in stark contrast to many other schools, including Cal.

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Still, U.C.L.A.’s intended move was contentious, even within its own community.
Fans and alumni peppered Block and Jarmond with angry emails, saying that for a quick buck they had sold out U.C.L.A.’s athletes — and its fans, who would have to travel much farther to see them play.
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Bill Walton, the famed former basketball star and popular broadcaster, urged the Regents in a letter to block the move — as did Ramogi Huma, a college athletes rights advocate and former U.C.L.A. football player.
“Within the U.C.L.A. community, it’s almost like a civil war,” Leib said Wednesday morning. “People on the same side are fighting with each other. I know booster groups who are on both sides of the issue.”
He added: “Money has a lot to do with it. Some big boosters say U.C.L.A. comes to us for money for its athletes and here’s an opportunity to get some and now you’re not going to let us do that? On the other hand, we have traditionalists who will be upset because this is upsetting the apple cart.”
The Regents also considered the legal consequences of blocking the move, though most of those would likely have been mitigated by the $15 million buyout in U.C.L.A.’s contract with the Big Ten — a figure that the Pac-12 has signaled it would be willing to pay.
“Anybody can sue about anything,” said Leib, a lawyer. “My feeling is we aren’t really being guided by that. We’re being guided by what’s the right thing to do.”

 
Pretty shitty situation. The regents grant the schools authority on sports matters then jump in when it hurts their feeling and essentially tax them for doing what’s best.
The ucla ad is wicked smart for getting this done.
 
It does raise an interesting question of what might happen if the Big ever takes that last step, and whether the Big might do Ucla a solid by taking Cal and someone else. Granted, Cal ain't much of a program, but it's an academic star in a major market, and... rugby!!!! Personally, I'd kinda like to See Cal and UW. **** Oregon.
 
It does raise an interesting question of what might happen if the Big ever takes that last step, and whether the Big might do Ucla a solid by taking Cal and someone else. Granted, Cal ain't much of a program, but it's an academic star in a major market, and... rugby!!!! Personally, I'd kinda like to See Cal and UW. **** Oregon.
I just don't see Cal being added because they would not be a net addition to the existing member's share of the pie. Frankly, I'm not sure there are any teams left in the PAC that would accomplish this. The only no brainer I see is ND (assuming schools like Texas would not reverse course on joining the SEC), if they ever decide they want to be in a conference. Personally, I would love to see FSU and NC as additions as well...
 
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I just don't see Cal being added because they would not be a net addition to the existing member's share of the pie. Frankly, I'm not sure there are any teams left in the PAC that would accomplish this. The only no brainer I see is ND (assuming schools like Texas would not reverse course on joining the SEC), if they ever decide they want to be in a conference. Personally, I would love to see FSU and NC as additions as well...
Yeah, an ND/Stanford pair made some sense. BUT...assuming that the Big won't wait until the Rapture for ND to join, a Cal/UW pairing might well be one of the better market combo's you could get, in that (i) Cal might not "bring" you the bay area - nobody might - but at least it gives you some hook there and seems to be more interested in athletics than Stanford these days, and (ii) Seattle-Tacoma is a #12 TV market that I'd think UW would be as much of a gorilla as anybody. I honestly don't know that there's any truly accretive programs out there any more, other than nD.

Then again, depending on whatever the pac negotiates going forward, it may be that the pac's gonna be locked up. In which case, you're probably waiting for ACC gor's to expire. And if we went that way, I'd personally love UNC.
 
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I just don't see Cal being added because they would not be a net addition to the existing member's share of the pie. Frankly, I'm not sure there are any teams left in the PAC that would accomplish this. The only no brainer I see is ND (assuming schools like Texas would not reverse course on joining the SEC), if they ever decide they want to be in a conference. Personally, I would love to see FSU and NC as additions as well...
It's amazing how many fans don't get how this works.

Cal only takes money from the pie, not add anything. Not to mention if the Big wanted them they would have just taken them now.

It reminds me a lot of the discussion before USC when everyone like OP was like Kansas and Missouri. All they did was look at geography and who seemed "easy" to say they should be next.

You also don't want a situation where you have four west coast schools and they are just in their own little oultlier area. That is how you get schools feeling isolated and neglected.

If you want to look at where could possibly be next, look at TV markets. ND is a national brand so they are their own case. Texas and Florida are the biggest two they don't have a presence in. Look there.
 
It's amazing how many fans don't get how this works.

Cal only takes money from the pie, not add anything. Not to mention if the Big wanted them they would have just taken them now.

It reminds me a lot of the discussion before USC when everyone like OP was like Kansas and Missouri. All they did was look at geography and who seemed "easy" to say they should be next.

You also don't want a situation where you have four west coast schools and they are just in their own little oultlier area. That is how you get schools feeling isolated and neglected.

If you want to look at where could possibly be next, look at TV markets. ND is a national brand so they are their own case. Texas and Florida are the biggest two they don't have a presence in. Look there.
I think you just agreed with everything I posted?
 
Yeah, an ND/Stanford pair made some sense. BUT...assuming that the Big won't wait until the Rapture for ND to join, a Cal/UW pairing might well be one of the better market combo's you could get, in that (i) Cal might not "bring" you the bay area - nobody might - but at least it gives you some hook there and seems to be more interested in athletics than Stanford these days, and (ii) Seattle-Tacoma is a #12 TV market that I'd think UW would be as much of a gorilla as anybody. I honestly don't know that there's any truly accretive programs out there any more, other than nD.

Then again, depending on whatever the pac negotiates going forward, it may be that the pac's gonna be locked up. In which case, you're probably waiting for ACC gor's to expire. And if we went that way, I'd personally love UNC.
I think if Washington would be a net addition they would have gotten an invite along with Oregon. But, apparently they are not a net addition. Assuming none of the current long-term SEC schools would bolt from the SEC, schools that would make sense from the Big 10's perspective would be:
  1. Notre Dame
  2. Texas
  3. TAMU
  4. FSU
  5. Oklahoma
  6. NC
 
I did. I was backing you up
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I hear you both, but I think the reality is that the 'old' world of that guy from Illinois with the takes on conference expansion has come and gone. The accretive home run opportunities really don't exist any more with the various moves that have been made and the gor's, and so my comments were focused on things that might actually make sense in the world of the possible.
 
I hear you both, but I think the reality is that the 'old' world of that guy from Illinois with the takes on conference expansion has come and gone. The accretive home run opportunities really don't exist any more with the various moves that have been made and the gor's, and so my comments were focused on things that might actually make sense in the world of the possible.
With locking up LA with USC and UCLA, the Big 10 is currently big enough and I really do not see it adding another team other than ND, before the grant of rights of other conferences are watered down over time. I don't see more teams added just for the sake of adding teams, thereby diluting the existing members' distributions. There is enough "star power" for the playoff committee with OSU, Mich, PSU, and soon to be USC. Then teams like Iowa, MSU, and Wisconsin may rise up here and there and make a playoff run, all the while member institutions will be cashing $100M checks annually.
 
I hear you both, but I think the reality is that the 'old' world of that guy from Illinois with the takes on conference expansion has come and gone. The accretive home run opportunities really don't exist any more with the various moves that have been made and the gor's, and so my comments were focused on things that might actually make sense in the world of the possible.
You could have wrote this after rutgers.

Then we added two la schools from a stable conference. So your post is really drivel.

We have significantly more money than everyone else. Any school is possible.
 
Cal and Stanford satisfy the market and research dollar sides the best imo, the latter is more important than however many eyeballs tune in 12 Saturdays a year to watch football
 
UCLA does not belong in the Big Ten. Imagine them arriving in Iowa City for a Tuesday night bball game in January.
 
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Cal and Stanford satisfy the market and research dollar sides the best imo, the latter is more important than however many eyeballs tune in 12 Saturdays a year to watch football
Whether the latter is more important in your eyes does not make it the driving factor, which is how much $$$$ will the new school bring to the table in media rights.
 
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