Brands talking him up isn't the primary issue. But it's frustrating as a fan to continually hear how we "like our guys," they're "doing things the right way," and the only thing they seem to lack is the ability to beat the guys they need to beat in order to bring a title back to Iowa City.
Hopefully, as others have noted, this is a learning experience for Turk. But even if he's "right there" with a guy ranked #17, that doesn't help us. Maybe Lee and Kemerer and Warner will help set the bar higher for Turk and others who need more than simply encouragement and steady-state development. That hasn't worked.
I like Turk and I liked the way he wrestled last week against unranked guys, and I didn't like the way he wrestled tonight. He wrestled like a guy who plans to ease his way to AA status by the time he's a senior. He didn't wrestle like a guy who looked like he plans to be an NCAA champ this year. He needs to be part of the new regime, not the last remnant of the old regime. That's why I care.