Under normal circumstances, I’m a “give a coach 4-5 years” guy, especially if he comes into a fading program (which Iowa kind of was late in Alford’s run). I wasn’t actively calling for Lick’s head, but I wasn’t defending him either. I was locked in on 4 years and out if things didn’t get better, so I was fine with him getting canned after three really sh1tty years.
You can fire a bad coach very quickly without it hitting the program’s reputation - you just can’t do that multiple times in a short period of time. At this point, at least in the major sports, Iowa has shown they will stand by coaches, so if one gets fired quickly, most are likely to see that as an aberration. 2 football coaches in 45 years, 6 basketball coaches in 45-ish years, 3 wrestling coaches in 40-ish years and, what, 4 women’s basketball coaches in 35-40 years? Todd Lickliter was absolutely the outlier and he earned that status.