Does it all come down to money and brand name. With the contract coming due in a couple of yrs. and fox owning something like 51 per cent of the big ten channel are they trying to down grade the big ten. It started last yr and has been amping up lately with Iowa's emergence. How much money a and jobs lost if big ten signs with fox sports. To me this seems stupid because the big ten viewing area has to be their biggest market in college sports. Would any company run down their own product? To me this is a a$$ backward approach. Doesn't seem like a good model to follow.