A potential crisis? Is he serious? This is how it has always been for programs, especially in the heartland area. Every year. Of course the B1G West is at a disadvantage. There is no argument against that.
But what's hurting programs in the B1G West the most right now is the recruiting cycle being sped up and recruits having to travel on their own dime to see other places, unofficially.
When a school fills up fast, it can lead to other schools in that region filling up faster. Pretty soon, the entire region is filling up fast because recruits don't want to lose their spot. Most recruits stay close to home and that's a fact. Proximity is HUGE in recruiting. Meanwhile, football programs without as much talent in their state or near it, suffer. Recruits are interested but can't afford to travel on their own dime and the programs without as much talent in it or near it want to wait for the recruit to visit during the season, officially. By that time, it's too late.
The NCAA needs to allow for not only the recruits trip paid for on an official or even unofficial, but their parents trip paid for as well. Your chances are much higher when parents come along and are comfortable with sending their kid across the country. There's a lot of things the NCAA could do to help geographically disadvantaged schools, but they don't seem to really give a shit. It needs to be a level playing field as far as allowing recruits the time and money to visit different places they may be interested in. If the recruit then see's everything and decides it's not for him or he wants to stay close to him.....ok then. But it's a big struggle just trying to get kids who are really interested to even check it out because they don't have the resources to do so. By the time a school can pay for the trip and coordinates a good time to check it out to show off game atmosphere or whatever.....it's already over.