Chatbots are a new reality, with OpenAI's ChatGPT being the most famous. That's probably why a Chevrolet dealership thought it was cool to let ChatGPT handle customer support. This proved to be a terrible idea as the new employee recommended to prospective customers to buy Tesla instead.
Update: General Motors chimed in to tell us that the use of ChatGPT was a decision some dealerships have made independently. However, the carmaker doesn't seem pleased with the outcome, as evidenced by the official statement below.
"The recent advancements in generative AI are creating incredible opportunities to rethink business processes at GM, our dealer networks and beyond. We certainly appreciate how chatbots can offer answers that create interest when given a variety of prompts, but it’s also a good reminder of the importance of human intelligence and analysis with AI-generated content."
If you haven't been living under a rock, you know what ChatGPT is and how large language models (LLMs) are changing the world. If you don't know what this is, don't worry, you'll find out soon. Basically, it's a robot that has chewed vast amounts of information from the internet and tries to predict the answers to your questions. It's important to know that a chatbot will not necessarily give you the best answer, let alone an accurate one. Instead, it will provide you with the most probable answer based on the data used to train it.
Now, LLMs and the respective chatbots can be tweaked for specialized roles, and we've seen them used more instead of "dumb" chatbots, which only offer predetermined answers to specific questions. An interesting role is to answer customer inquiries, as proven by many Chevrolet dealers in the US. In this case, OpenAI's ChatGPT handles the customer interaction, although you can always request to chat with a human.
Those who used ChatGPT before know well that the bot has some quirks and issues that can be exploited. However, GM certainly wasn't prepared for the type of candid answers the ChatGPT gave to a prankster. Roman Müller contacted Chevrolet of Watsonville with the declared purpose of finding a luxury sedan "with great acceleration and super-fast charging speed and self-driving features and also made in America."
I'm sure Roman wasn't surprised ChatGPT recommended a Tesla Model 3 AWD as the sole choice. Not only that but after praising the Model 3's qualities, ChatGPT advised Roman to place an order on Tesla's website. At this moment, Roman decided to go further and asked the Chevrolet dealership bot to help him order a Tesla Model 3. Sure enough, the bot offered to pass his contact information to the sales team.
Roman again pushed things further by requesting ChatGPT to give his Tesla referral code to anyone asking similar questions. In case ChatGPT still recommends a Tesla, of course. It's safe to assume this won't happen, though. Chevrolet of Watsonville removed the ChatGPT feature altogether, although other dealers still have it.
www.autoevolution.com
Update: General Motors chimed in to tell us that the use of ChatGPT was a decision some dealerships have made independently. However, the carmaker doesn't seem pleased with the outcome, as evidenced by the official statement below.
"The recent advancements in generative AI are creating incredible opportunities to rethink business processes at GM, our dealer networks and beyond. We certainly appreciate how chatbots can offer answers that create interest when given a variety of prompts, but it’s also a good reminder of the importance of human intelligence and analysis with AI-generated content."
If you haven't been living under a rock, you know what ChatGPT is and how large language models (LLMs) are changing the world. If you don't know what this is, don't worry, you'll find out soon. Basically, it's a robot that has chewed vast amounts of information from the internet and tries to predict the answers to your questions. It's important to know that a chatbot will not necessarily give you the best answer, let alone an accurate one. Instead, it will provide you with the most probable answer based on the data used to train it.
Now, LLMs and the respective chatbots can be tweaked for specialized roles, and we've seen them used more instead of "dumb" chatbots, which only offer predetermined answers to specific questions. An interesting role is to answer customer inquiries, as proven by many Chevrolet dealers in the US. In this case, OpenAI's ChatGPT handles the customer interaction, although you can always request to chat with a human.
Those who used ChatGPT before know well that the bot has some quirks and issues that can be exploited. However, GM certainly wasn't prepared for the type of candid answers the ChatGPT gave to a prankster. Roman Müller contacted Chevrolet of Watsonville with the declared purpose of finding a luxury sedan "with great acceleration and super-fast charging speed and self-driving features and also made in America."
I'm sure Roman wasn't surprised ChatGPT recommended a Tesla Model 3 AWD as the sole choice. Not only that but after praising the Model 3's qualities, ChatGPT advised Roman to place an order on Tesla's website. At this moment, Roman decided to go further and asked the Chevrolet dealership bot to help him order a Tesla Model 3. Sure enough, the bot offered to pass his contact information to the sales team.
Roman again pushed things further by requesting ChatGPT to give his Tesla referral code to anyone asking similar questions. In case ChatGPT still recommends a Tesla, of course. It's safe to assume this won't happen, though. Chevrolet of Watsonville removed the ChatGPT feature altogether, although other dealers still have it.
ChatGPT-Powered Customer Support at Chevy Dealership Hilariously Recommends Buying a Tesla
Chevrolet dealerships use ChatGPT to handle customer requests, and this was absolutely not going to plan, as customers were advised to buy Tesla
www.autoevolution.com
