No one will acknowledge whether Iamaleava is the player who is the
subject of the marketing deal that The Athletic’s Stewart Mandel detailed last month. That deal will pay its subject as much as $8 million in exchange for the collective marketing revenue made off the player’s NIL rights for the next four years. Iamaleava’s father Nick offered a quick “no comment” when asked about the deal Saturday. But within 10 days of the deal being signed,
Iamaleava committed to Tennessee. Knoxville-based marketing agency Spyre Sports
is the group dealing with the most current Tennessee players, and appears to be on the cutting edge of NIL deals compared to most of its competitors.