Student Fee schedule has ZERO implication in the Athletic revenue numbers reported here.
Wrong. The Gannett/USA Today categorized data from the NCAA to reach a false conclusion, one that does have a clear, direct AND false implication in regard to the use of student fees to subsidize the Iowa athletic department. Iowa until a few years ago did allocate a share of the Student Activity,Student Services Fee to the athletic program (without any relationship to student ticket purchases). The decision to end this subsidization was in response to concerns voice by Regents, but more directly to extensive criticism within the University community, especially the Faculty Senate. Barta, Meyer & the athletic department administrators were in an extremely awkward position to oppose the pressure: The success of the football program, Iowa's share of BT television & bowl games plus NCAA Hoops tournament monies, and the desire of Presidents Skorton & Boyd to get rid of the payments to the athletic department brought focus on the fact that Iowa athletics were bringing in profits of over ten million dollars in the recent years.(BTN was NOT a factor: it had yet to reach the point it was returning profits).
The most glaring error of the USA Today distortion was that it misconstrued the data reported by Iowa to the NCAA. When the U undertook to build a new campus rec center the Athletic Dept was directed to administer the construction & initial operation of that facility (because of its expertise from building numerous similar sports facilities): administer, but not own or control. The rec center was facility for use by the general student body,When the athletic dept uses facilities at the rec center (for example, in hosting BT swim meets and gymnastic tournaments), it pays the university for the costs. Al registration, all students now pay an additional fee---the Recreation Facility Fee--giving them full use of programs, equipment, etc, some instructional courses with additional modest charges. Such a fee has long been a chosen means to defray the costs of new or upgraded facilities: in the 1940s, a $15 per semester fee was initiated to pay for a central library; in the 1950s a $13 fee for an expansion of the Student Union. But such fees have NEVER been added in reference to new athletic programs or facilities.
Hawkeye athletic programs operate in the black year after year, they receive no public funds nor student fees (they just occasionally raise the prices of student tickets). No state appropriations or other public monies, or diversion of general university funds is used for capital investments in arenas, playing fields, stadium, etc.The athletic department pays the university the tuition, fees, room & board (when relevant) for athletic scholarships.
On a last point, with reference to comments above about the possible addition at Iowa of hockey and the impact of Title IX. There is little doubt that the Hawkeyes will introduce a hockey program, perhaps quite soon (an entreprenour is proposing to build a private arena at River Landing in Coralville, seating between 6000 & 8000, hoping to arrange a lease with the Hawkeyes. One of the unresolved questions is whether the Iowa teams would be male or female as well (either or both would be welcomed by the BT to get to the required minimum teams to qualify for NCAA post-season play. Another possible expansion of Hawkeye athletics might be adding lacrosse. Again, either a men's program or women's or eventually maybe both (again, the BT would appreciate the help in meeting the NCAA minimum number for a conference to qualify for post-season tournaments)
And sometime in the near future the Iowa Athletic Department will be no longer able to avoid adding a male version of the world's leading sport. The women's soccer is on track to become a major player in the BT and NCAA. Like hockey, men's soccer has outgrown "club" status---maybe rugby as well.
A very real possibility is that Iowa begins a men's hockey program combined with women's lacrosse. This would enhance Iowa's splendid reputation for pioneering and complying with Title IX. The federal law requires not equity, but evidence of significant efforts to reach something close to gender parity of provision of and expenditure on sports programs.