Big 10's Cash Cow BTN Coming to an End....but we still got Rutgers

[JRHawk2003]

https://sports.yahoo.com/cord-cutting-can-change-entire-landscape-college-football-215556228.html

This was so predictable. Delaney will get out of Dodge before this all goes down with his platinum parachute.

 

[cecilB]

If the TV $ dries up, md, Rutgers and Nebraska should be kicked to the curb

 

[StormHawk42]

They will figure it out. They always do. Delaney might not be loved but he is pretty good at maximizing revenue. In this last go around, he only bound the conference’s TV contracts through 2022 I believe, which is shorter than everyone else’s. The BIG will then get to renegotiate in a changed landscape before everyone else and probably get top dollar.

 

[EpenesaEpenesa]

Netflix, Amazon, etc....is laying in the weeds

 

[anon_2zMXH429BhxV1Npk]

Should have added Missouri or better yet not added anyone! That surely would have not landed us in this same exact situation that has absolutely nothing to do with expansion...

 

[Pepperman]

Somehow, some way, the money will be there for live sports. That is the single most important piece of "content" the broadcasters have in their arsenal.

Everything else can be streamed on demand and/or DVR'd, but live sports are the holy grail. Especially in the Twitter age, where you see constant tweeting after each play. People love to have that and you can only have that if you're live.

 

[Hawk8595]

Netflix, Amazon, etc....is laying in the weeds

For more of my money?

 

[justinjdry]

Netflix, Amazon, etc....is laying in the weeds

Amazon would be genius if they could strike some kind of pay per game live streaming deal.

 

[kentadel]

Rutgers and Maryland should not have been added. Nebraska was a huge addition.

 

[anon_gjzkhykcp9iuj]

Amazon would be genius if they could strike some kind of pay per game live streaming deal.

That would be terrible. Paying for every game, and even worse, doing business with Amazon.

 

[Fsanford]

Netflix, Amazon, etc....is laying in the weeds

But they want to do like NBC did with Notre Dame, deals with Ohio State, Michigan, national brands, I don't think they would want some of the other schools..

 

[justinjdry]

That would be terrible. Paying for every game, and even worse, doing business with Amazon.

I said Amazon would be genius.

 

[DodgerHawki]

https://sports.yahoo.com/cord-cutting-can-change-entire-landscape-college-football-215556228.html

This was so predictable. Delaney will get out of Dodge before this all goes down with his platinum parachute.

Somehow, some way, the money will be there for live sports. That is the single most important piece of "content" the broadcasters have in their arsenal.

Everything else can be streamed on demand and/or DVR'd, but live sports are the holy grail. Especially in the Twitter age, where you see constant tweeting after each play. People love to have that and you can only have that if you're live.

Pepperman is correct. How the games get delivered to the public is likely to be very different 5-10 years from now, but live sports get eyeballs. I don't know what the delivery method will be to watch games 5-10 years from now, but the formation of the BTN actually helps the conference be better positioned to adapt to the future.

 

[EpenesaEpenesa]

But they want to do like NBC did with Notre Dame, deals with Ohio State, Michigan, national brands, I don't think they would want some of the other schools..

I think they would strike a deal directly with the conferences, BTN, etc....The networks will be fine, the cable companies are cut out

 

[JRHawk2003]

Pepperman is correct. How the games get delivered to the public is likely to be very different 5-10 years from now, but live sports get eyeballs. I don't know what the delivery method will be to watch games 5-10 years from now, but the formation of the BTN actually helps the conference be better positioned to adapt to the future.

That is true to a point. There will always be some value. The difference is that you wont be skimming $10 a month from people who have no interest in it anymore. Its Niche programming.

 

[LaQuintaHawkeye]

The not so funny thing for Rutgers and Maryland is that neither one is getting an equitable share of the revenues yet. I don’t think that will be the case until 2019/2020. So they gave the conference a little revenue boost, but still have yet to get a cut of it.

 

[Herkmeister]

Rutgers and Maryland should not have been added. Nebraska was a huge addition.

No. Nebraska should have started the Big 2 with Iowa State so they could dominate their conference.

DEATH TO NEBRASKA!!!!!!!!!!!!

 

[RedMyMind]

Red Dead Redemption 2 comes out in October.
Not a coincidence

 

[ChiHawk21]

Netflix, Amazon, Apple, google will all have something to say about all conference contracts in the next 3-5 years. Any conference would be stupid to sign a long term deal with the cable companies. The real money is in FAANG.

 

[HawkOn15]

Netflix, Amazon, Apple, google will all have something to say about all conference contracts in the next 3-5 years. Any conference would be stupid to sign a long term deal with the cable companies. The real money is in FAANG.

Don’t forgot about Facebook. I can’t remember if they did any football games last year but I know they did basketball and Chris Hassell did some play by play for them

 

[SoDakHawk]

The BTN is positioned to make the BTN app available to a worldwide audience by rolling it out in app stores to the general public and charge a $2 to $3 a month subscription for it. Right now, in order to use the BTN2Go app you need to have a cable/sat subscription. Lift that requirement and let everybody across the country to subscribe to it monthly. The fees from app subscribers might just be equivalent to what they are currently pulling in.

Oh, and this whole thing is being brought to a head by Comcast (NBC) in its war with FOX. Notice it's not just BTN they went after but also FS1, which I believe is the carrier for Big 12 football.

My advice to all Big Ten fans is to drop Comcast and tell them why you are doing it.

 

[SDHawkDoc]

All very interesting.

As has been pointed out, the delivery of content will continue to evolve.

It wouldn't be surprising at all to see individual team and individual game options offered by Amazon or some other provider.

 

[Pepperman]

Don’t forgot about Facebook. I can’t remember if they did any football games last year but I know they did basketball and Chris Hassell did some play by play for them

FAANG

Facebook, Amazon, Apple, Netflix, Google

 

[DodgerHawki]

That is true to a point. There will always be some value. The difference is that you wont be skimming $10 a month from people who have no interest in it anymore. Its Niche programming.

I'm not trying to be difficult, but what is the point of the complaint about Delaney? That he shouldn't have formed the BTN? He helped bring a ton of revenue for all Big 10 teams. These changes to how programming is delivered to us fans was going to happen whether Delaney created the BTN or not. The model of all Iowa games being on free, over the air TV for everyone in Iowa was going away no matter what Delaney did. There is simply too much money to be made by not looking for ways to monetize these live events for nothing to happen.

 

[JRHawk2003]

I'm not trying to be difficult, but what is the point of the complaint about Delaney? That he shouldn't have formed the BTN? He helped bring a ton of revenue for all Big 10 teams. These changes to how programming is delivered to us fans was going to happen whether Delaney created the BTN or not. The model of all Iowa games being on free, over the air TV for everyone in Iowa was going away no matter what Delaney did. There is simply too much money to be made by not looking for ways to monetize these live events for nothing to happen.

Delaney sold out 100 years worth of tradition for basically 10-15 years of short run cable TV revenue by letting in Rutgers, etc and diluting the product of Big 10 sports. Our Homecoming this year is Maryland. Zzzzzzzzzzzzzz

I am sick of the its all about the money....so I quit my season tickets, and go to maybe 5 games a year now with secondary market under cost tickets. I dropped the I Club as well. They clearly value the TVs over their alums and long term supporters...

 

[anon_8rcdnbko1jbe0]

I remember reading the below article last year. Lays out the possible road map. And of course I would bet all of the commissioners have been discussing this and where aware of these moves for some time now. I actually have a lot of faith in what Delaney will bring to the table on this. The Big Ten brand is incredibly strong

www.google.com/amp/amp.si.com/college-football/2017/05/08/power-five-tv-rights-deals-amazon-google

 

[myteamcanbeatupyourteam]

Rutgers and Maryland should not have been added. Nebraska was a huge addition.

 

[Roy L Fuchs]

If the TV $ dries up, md, Rutgers and Nebraska should be kicked to the curb

Should have booted Penn St!!!!

 

[yiana]

YouTube TV carries the Big Ten Network - $40/month

 

[Hawk_4shur]

https://sports.yahoo.com/cord-cutting-can-change-entire-landscape-college-football-215556228.html

This was so predictable. Delaney will get out of Dodge before this all goes down with his platinum parachute.

Yeah, I'm a traditionalist too. I'd be fine if everything just stayed the same, and the B1G had the original 10 teams. But, I give credit to Delaney and whomever else makes these decisions that you just can't stand still. The B1G has made a ton of money on BTN - it might not last forever, but it's going to last a while.

Yes - Rutgers sucks now. But I'd rather be the B1G with Rutgers and MD than the Big12.

 

[ketelmeister]

Rutgers and Maryland should not have been added. Nebraska was a huge addition.

Nebraska was a lousy addition. Small population state, no national following and a sub average program. When they lost the Oklahoma and Texas games on their schedule , there went their draw and recruiting. Frost said at the media days he’d like to get regional rivalry’s Iowa State and Kansas State back.

 

[Kurt Warner]

I don't understand why some think adding nebraska was a bad thing

 

[N.Legend]

Should have added Missouri or better yet not added anyone! That surely would have not landed us in this same exact situation that has absolutely nothing to do with expansion...

The word on the street is Missouri turned the BIG down.

 

[hawkifann]

Amazon would be genius if they could strike some kind of pay per game live streaming deal.

But Netflix wouldn't be?

 

[hawkeyebob62]

Netflix, Amazon, etc....is laying in the weeds

^^This^^

They know exactly what they're doing. BTN was on Hulu, PSVue, et. al., before any of the others. B1G/BTN, theoretically, launch their own exclusive streaming app come 2022, with folks like programmers at Apple, Microsoft, Google, et. al., putting them far in the lead.

 

[hawkeyebob62]

But Netflix wouldn't be?

Cross-brand marketing battle goes to Amazon. Hands down.

But by then, I think BTN will do an ala carte stream that won't "require" cable or satellite subscription. Imagine getting THAT in your mail. "Get BTN app for $6.95/month! No contract required!". For the record, BTN gets $2 or less per cable subscriber nationwide. They wouldn't even "need" the "outside the B1G market" that Comcast is dumping. But they would get some of it, in spades, and Comcast would bleed out that many more subscribers.

Cable/satellite companies are supremely stupid. They actually think people "need" them. The only "need" these days is for live sports. Fewer and fewer people watch their non-sports TV programming "live" anymore.

 

[ketelmeister]

Cross-brand marketing battle goes to Amazon. Hands down.

But by then, I think BTN will do an ala carte stream that won't "require" cable or satellite subscription. Imagine getting THAT in your mail. "Get BTN app for $6.95/month! No contract required!". For the record, BTN gets $2 or less per cable subscriber nationwide. They wouldn't even "need" the "outside the B1G market" that Comcast is dumping. But they would get some of it, in spades, and Comcast would bleed out that many more subscribers.

Cable/satellite companies are supremely stupid. They actually think people "need" them. The only "need" these days is for live sports. Fewer and fewer people watch their non-sports TV programming "live" anymore.

The Big 10 model is based on cable boxes, and and predictions are for over 3 million more subscribers will drop cable this year. Adding Maryland, Rutgers and Nebraska will simply dilute the pie as the Big 10 transitions to another delivery system. Ten teams like the Big 12 will look a lot better to conferences.

 

[H4wkfan4life]

You mean they aren't making on killing on "campus eats" and the b1g collector/wannabe picker show?

YOU DON'T SAY!!

They should have school based shows each week and multiple times a week during fball and ball season!

 

[Gonzo Bloor]

https://sports.yahoo.com/cord-cutting-can-change-entire-landscape-college-football-215556228.html

This was so predictable. Delaney will get out of Dodge before this all goes down with his platinum parachute.

Why do you think the latest B1G TV deal was just 6 years? They know what they're doing.

 

[bagdropper]

JR has always had a big time woody about reversing expansion.

When it gets right down to it, there's not a sports league in major college or pros to NOT change around who plays in what conference.

Kinda hard to single out the Big 10 to "hold firm" cause chances are if they had, they'd be the one everybody says is going the way of the SWC and not the Big 12.