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Big 10's Cash Cow BTN Coming to an End....but we still got Rutgers

The Big Ten model is based on legions of alumni and fans that are all over the country. When the time for cable comes to an end, flip the BTN app out there in that marketplace and people will subscribe. The bottom line is that the Big Ten has plenty of consumers that will buy the product, the only thing to figure out is how to best monetize it.
 
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Serious question-how many Iowa fans troll Nebraska message boards? Is this a universal degenerate behavior or are Nebraska fans a special form of depravity?
 
Projections are, that as revenue moves away from the BTN to streaming deals, Iowa will be one of the top ten or so teams in value. Just putting that out there.
 
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The Big Ten will always have a cash cow. If the Power 5 conferences represented five sons in a family, the son representing the B1G is the one that went to college. Our conference simply has a history of superior decision making and clever execution.
 
JRHawk2003 said:
Delaney sold out 100 years worth of tradition for basically 10-15 years of short run cable TV revenue by letting in Rutgers, etc and diluting the product of Big 10 sports. Our Homecoming this year is Maryland. Zzzzzzzzzzzzzz

I am sick of the its all about the money....so I quit my season tickets, and go to maybe 5 games a year now with secondary market under cost tickets. I dropped the I Club as well. They clearly value the TVs over their alums and long term supporters...
Click to expand...

So let me understand this. You choose to hurt the individual school because you are furious at Delaney and expansion. Neither of these things Iowa had much clout or control over. So you remain on an Iowa message board broadcasting how you’ve quit supporting your school.
 
hawkeyebob62 said:
Cross-brand marketing battle goes to Amazon. Hands down.

But by then, I think BTN will do an ala carte stream that won't "require" cable or satellite subscription. Imagine getting THAT in your mail. "Get BTN app for $6.95/month! No contract required!". For the record, BTN gets $2 or less per cable subscriber nationwide. They wouldn't even "need" the "outside the B1G market" that Comcast is dumping. But they would get some of it, in spades, and Comcast would bleed out that many more subscribers.

Cable/satellite companies are supremely stupid. They actually think people "need" them. The only "need" these days is for live sports. Fewer and fewer people watch their non-sports TV programming "live" anymore.
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You do need them... where are you going to get high speed Internet to stream your Netflix ect.?
Internet prices will be doubled when this is all said and done.
 
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CO_hawk said:
You do need them... where are you going to get high speed Internet to stream your Netflix ect.?
Internet prices will be doubled when this is all said and done.
Click to expand...
Bingo. I've always said this, the cable companies didn't spend billions on infrastructure just to watch people "cut the cord". They will get their money one way or the other. That will happen with increased prices on the internet.

There are two businesses that can give the cable guys trouble, the ones who can deliver content without cables, satellite and cell companies.
 
The BTN is a cash cow only as long as Comcast,
Direct TV, etc. keep it alive. Cable TV is going to
need loyalty from subscribers and that is now in
question.
 
cecilB said:
If the TV $ dries up, md, Rutgers and Nebraska should be kicked to the curb
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This could put Iowa at risk as well. This is only the beginning. Any hawk fan that isn't worried by this, has their head in the sand. When Ohio St, Mich, Penn St, decide they want to monetize their own markets and not prop up the small market teams.....watch out!
 
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Rifler said:
The Big Ten Network isn't selling cable, it's selling Big Ten Sports,... The delivery path may change but the product is only going to get better...
Click to expand...

But until now you have been able to get people who don't care at all to buy. That is not going to continue.
 
And1Hawk said:
So let me understand this. You choose to hurt the individual school because you are furious at Delaney and expansion. Neither of these things Iowa had much clout or control over. So you remain on an Iowa message board broadcasting how you’ve quit supporting your school.
Click to expand...

I doubt it really hurts them a whole lot. You make it sound like the schools have no say in this course of action. Nonsense. I would not say I quit supporting them, I just don't support them as much.
 
Metroplexgold said:
This could put Iowa at risk as well. This is only the beginning. Any hawk fan that isn't worried by this, has their head in the sand. When Ohio St, Mich, Penn St, decide they want to monetize their own markets and not prop up the small market teams.....watch out!
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you are missing the point. In the world you cite there are no conferences. Minnesota, Wisconsin, Indiana, and Iowa are not big market, big population states. They do posses world class, high prestige universities that through collective strength have 100 years of brand equity academically and athletically.
 
Vleny said:
Lol, we all know if it ever came down to a vote Iowa would be kicked out way before us... Drugs are bad man...
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who is us? I assume you are representing one of the johnny come lately contingent.

Heck, Penn State has been in for almost 30 years and is without a clear sense of belonging or a rival. Newcomers to the B1G don't seem to grasp the sense of identity and loyalty among the real Big 10.
 
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LuteHawk said:
The BTN is a cash cow only as long as Comcast,
Direct TV, etc. keep it alive. Cable TV is going to
need loyalty from subscribers and that is now in
question.
Click to expand...

In the current model yes. What the creation of the BTN has done is to allow the conference to be more nimble going forward in how live games are delivered to consumers. There are roughly 32M households in the Big Ten footprint. Plus millions of alumni/families of Big Ten universities spread across the rest of the country. If BTN went to a total subscriber model where a person had to pay $7 per month to get BTN, and they got 10M people to subscribe to it (I think that's very conservative), you are looking at annual revenue of $840M, or $60M per school. Of course there are expenses that go along with that, so that is not real dollars going to the school. But that also doesn't include the first-tier programming that currently goes to ESPN/ABC, Fox/FS1. The right to those dollars would likely be at least as lucrative as games on the BTN.

The BTN currently claims 60M subscribers nationwide. Of course, the real number of people who care about the network is far fewer as the network is bundled into cable package offerings. But 20M national subscribers to a BTN offering nationwide isn't unreasonable, given the households in the Big 10 footprint and Big 10 alumni and fans dispersed across the country. At 20M subscribers, that would double the revenue projections in the above paragraph.

There are separate questions that have to be answered and there will be a lot of disruption, but what the conference has done over the last decade puts it into a much better situation than the B12 or the Pac-12.
 
Metroplexgold said:
This could put Iowa at risk as well. This is only the beginning. Any hawk fan that isn't worried by this, has their head in the sand. When Ohio St, Mich, Penn St, decide they want to monetize their own markets and not prop up the small market teams.....watch out!
Click to expand...

Too funny.
 
SoDakHawk said:
Bingo. I've always said this, the cable companies didn't spend billions on infrastructure just to watch people "cut the cord". They will get their money one way or the other. That will happen with increased prices on the internet.

There are two businesses that can give the cable guys trouble, the ones who can deliver content without cables, satellite and cell companies.
Click to expand...
Yup the next war is internet.
 
This topic isn't new, it's been brought up a lot over the past couple years.

Here's a nice blog from 2017:
http://awfulannouncing.com/ncaa/big-ten-adding-rutgers-maryland-major-problem-cable-dies.html

"Adding Rutgers and Maryland made short-term financial sense for the Big Ten. Making the product worse may have grave consequences in the intermediate to long-term when the Big Ten is courting active viewers rather than a cable footprint. Of course, those handling said consequences would not be Jim Delany and the present set of school athletics administrators."
 
JRHawk2003 said:
Delaney sold out 100 years worth of tradition for basically 10-15 years of short run cable TV revenue by letting in Rutgers, etc and diluting the product of Big 10 sports. Our Homecoming this year is Maryland. Zzzzzzzzzzzzzz

I am sick of the its all about the money....so I quit my season tickets, and go to maybe 5 games a year now with secondary market under cost tickets. I dropped the I Club as well. They clearly value the TVs over their alums and long term supporters...
Click to expand...

Asking for the world to not change is a fool's errand.
Now go drink your chocolate shake without a straw and thank your local SJW for saving the planet.
 
JRHawk2003 said:
Delaney sold out 100 years worth of tradition for basically 10-15 years of short run cable TV revenue by letting in Rutgers, etc and diluting the product of Big 10 sports. Our Homecoming this year is Maryland. Zzzzzzzzzzzzzz
Click to expand...

So you are in favor of kicking out Ohio St., Michigan St., Penn St., Nebraska, Maryland, and Rutgers I take it? Not going to do much for the league to have 8 teams, but to each his own.
 
CO_hawk said:
You do need them... where are you going to get high speed Internet to stream your Netflix ect.?
Internet prices will be doubled when this is all said and done.
Click to expand...

CO_hawk said:
Yup the next war is internet.
Click to expand...

The solution is actually coming through 5G mobile service. I don't know all of the ins and outs of it, but the key is it is much faster than current 4G and you'll be able to easily live stream anything you want.

That said, you're correct that the price the mobile carriers will want per month is where the money will go, but the beauty of 5G is cable boxes will be a thing of the past. So will cords. TVs will simply get the signal through your phone.
 
CO_hawk said:
You do need them... where are you going to get high speed Internet to stream your Netflix ect.?
Internet prices will be doubled when this is all said and done.
Click to expand...

Look at companies like Google Fiber, local phone company fiber, etc. Cable companies aren't the only internet carriers, but already, many of them are offering "stream-only" options for their internet subscribers.

Cable will always have a market. It just won't be THE "market". Satellite virtually the same. And frankly, HD antennas coupled with streaming are "enough" in many markets.
 
JRHawk2003 said:
But until now you have been able to get people who don't care at all to buy. That is not going to continue.
Click to expand...

While that may be true, the "market" to consume live Big Ten football and basketball broadcasts isn't going away. If they can't spread the cost over the entire population of cable/satellite subscribers, they'll simply increase the cost to access the broadcasts via an App (either BTN or another source - ESPN, FS1, NBCSports, etc). When all is said and done, there is a significant population of both die-hard fans and medium-core fans who will pay either a monthly fee or a yearly fee to have access to live broadcasts. Expanding into NY, Maryland, NJ, Virginia, etc will continue to reap financial benefits for all member institutions.
 
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Pepperman said:
The solution is actually coming through 5G mobile service. I don't know all of the ins and outs of it, but the key is it is much faster than current 4G and you'll be able to easily live stream anything you want.

That said, you're correct that the price the mobile carriers will want per month is where the money will go, but the beauty of 5G is cable boxes will be a thing of the past. So will cords. TVs will simply get the signal through your phone.
Click to expand...
Once more folks cut the "cord" ... a la carte still isn't as cost effective for consumers as we necessarily think. Netflix will continue to dominate the market largely because they have the largest offerings of content - they have a head-start on everyone. Maybe then you get Hulu too ... then that is another monthly fee. Many of the traditional networks have their own apps too ... and CBS all-access has been more aggressively trying to monetize things based on their content (even beyond was is offered through cable/satellite providers).

When we have to start adding live sport streaming to the fees too (for those going a la carte) ... the perception of savings (by going a la carte) will be erroneous. Furthermore, to make things more simple - folks will continue to gravitate towards the streaming services that offer the most content - thereby consolidating our expenses. This will drive up demand ... thereby driving up prices. At the end of the day ... we'll simply be seeing a new version of the same old paradigm. And if the B1G continues to adapt with the times ... they'll still have their cash cow.
 
ghostOfHomer777 said:
Once more folks cut the "cord" ... a la carte still isn't as cost effective for consumers as we necessarily think. Netflix will continue to dominate the market largely because they have the largest offerings of content - they have a head-start on everyone. Maybe then you get Hulu too ... then that is another monthly fee. Many of the traditional networks have their own apps too ... and CBS all-access has been more aggressively trying to monetize things based on their content (even beyond was is offered through cable/satellite providers).

When we have to start adding live sport streaming to the fees too (for those going a la carte) ... the perception of savings (by going a la carte) will be erroneous. Furthermore, to make things more simple - folks will continue to gravitate towards the streaming services that offer the most content - thereby consolidating our expenses. This will drive up demand ... thereby driving up prices. At the end of the day ... we'll simply be seeing a new version of the same old paradigm. And if the B1G continues to adapt with the times ... they'll still have their cash cow.
Click to expand...
Correct, cable without the bullshit channels and cheaper pricing is all everyone wants.
 
ghostOfHomer777 said:
Once more folks cut the "cord" ... a la carte still isn't as cost effective for consumers as we necessarily think. Netflix will continue to dominate the market largely because they have the largest offerings of content - they have a head-start on everyone. Maybe then you get Hulu too ... then that is another monthly fee. Many of the traditional networks have their own apps too ... and CBS all-access has been more aggressively trying to monetize things based on their content (even beyond was is offered through cable/satellite providers).

When we have to start adding live sport streaming to the fees too (for those going a la carte) ... the perception of savings (by going a la carte) will be erroneous. Furthermore, to make things more simple - folks will continue to gravitate towards the streaming services that offer the most content - thereby consolidating our expenses. This will drive up demand ... thereby driving up prices. At the end of the day ... we'll simply be seeing a new version of the same old paradigm. And if the B1G continues to adapt with the times ... they'll still have their cash cow.
Click to expand...

This. This. And this.
 
CO_hawk said:
Correct, cable without the bullshit channels and cheaper pricing is all everyone wants.
Click to expand...
Sure ... but even in the case of Netflix ... they have a ton of programming ... but not all of it is stuff that everybody would consume. Thus, the cord-cutters might have "cable" without the bullshit channels .... but they'll also have "cable" that is still loaded with bullshit content (but with plenty of good content too).
 
my only point was 5G phone service, once it is here, will eliminate any need to have a cable or satellite box.

although I'm sure Verizon / AT&T / and the others will simply jack up the mobile bills...
 
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