The Cubs announced Friday morning that the iconic marquee at the Clark and Addison entrance to Wrigley Field will get a Toyota logo on the LED panel underneath.
Toyota was also announced as the team's tenth “legacy” partner.
The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s. Currently they’ve been using their marketing slogan “Let’s Go.”
A ceremony is scheduled for Monday.
http://www.chicagotribune.com/sports/baseball/cubs/ct-cubs-marquee-toyota-logo-20150821-story.html
Toyota was also announced as the team's tenth “legacy” partner.
The marquee is an official landmark and cannot be changed, but the Cubs have always been able to use sponsors in the panel underneath it, dating to Budweiser in the 1980s. Currently they’ve been using their marketing slogan “Let’s Go.”
A ceremony is scheduled for Monday.
http://www.chicagotribune.com/sports/baseball/cubs/ct-cubs-marquee-toyota-logo-20150821-story.html
