I was mentioning this to my family yesterday. I'm 50, and Elvis was still "a thing" when we were younger. He was gone, but he still mattered. So I definitely remember living in a world where Elvis was relevant.
However, I really don't know a person my age that gives a shit about Elvis. It's not like the Beatles, Bob Dylan, or even something like Johnny Cash. You might or might not like some of his music, but I don't know anyone for whom Elvis means anything.
Which made me kind of marvel at the movie coming out when I thought about it. When I was young we were still being bombarded with Elvis content/product on the regular so seeing there was a movie coming out didn't strike me as remarkable right away. But I realized that it's been probably close to 25-30 years since most of that Elvis content started to dry up.
Made me really wonder...who is the movie for? The days are gone when there was a huge swath of people (women?) ready to shell out cash for anything with Elvis' face on it, so its not for them. People must have felt some compelling reason to make this now.
I don't know whether it makes me more interested or less in seeing it. On one hand less...if you're my age or older, you know the basic beats of the Elvis story already, and I fear that just hitting all those points may conceivably interested to someone exposed to it for the first time, but could be dull for anyone knowing the story.
One the other hand, to bring something like this to the screen without much of a built in audience to leverage, it makes me feel like the producers may think they've got a way to tell the story that will be new and exciting.