I’m old enough to remember when the thing Iowa needed to be able to compete with the top programs was a new modern basketball arena. So the university went to the big donors, raised money, and built Carver-Hawkeye Arena.
Then, a few years later, the thing we needed was an indoor practice facility for football. Again, the university went to the guys with the deep pockets, raised the money they needed, and got it built.
Later, it was a dedicated practice facility for basketball. And once again, the big donors came through.
I guess my point it that the success of the athletic programs has always been dependent on donor support. Or at least it has been for the last 50-60 years. What’s changed is that in the past, it was the big-time donors who generally carried the weight. But now, with NIL and the Swarm Collective, average joe fans are being asked to pony up (at times with their fandom being called into question.)
I’ve said before, I think any fan is free to spend their money the way they want to. I’m not a Swarm member, but I’ve supported the program by buying some of the Swarm beer, and I may do so again the next time I’m in Iowa. Maybe by then, there will be another Swarm product I’d like to buy. I’m always looking for new gift ideas.
That said, I predict that in the end, the success of the Iowa sports establishment to build a successful NIL program will be dependent on the big donors coming through to make it happen. Just as it’s been for every other financial endeavor undertaken in support of the Hawkeye athletic program.