Anyone can buy a .porn, and .sucks website starting June 1st, so brands are trying to scoop them up before the Internet trolls do.
In 2011, the nonprofit Internet Corporation for Assigned Names and Numbers decided to expand the number of generic top-level domains, or gTLDs, such as .com and .net. There were 22 at that time and now there are over 547 new gTLDs on the Web, with new suffixes released every month.
Before June 1, a select group of people and companies, including trademarked brands, are getting first dibs on some of the more controversial domains. During this so-called "Sunrise period," which is mandated by ICANN, some brands have already taken advantage.
For example, Microsoft has already registered Office.porn and Office.adult, acording to Stuart Lawley, CEO of ICM Registry, which operates the .porn and .adult top-level domains. The same goes for TaylorSwift.porn and TaylorSwift.adult.
Link
In 2011, the nonprofit Internet Corporation for Assigned Names and Numbers decided to expand the number of generic top-level domains, or gTLDs, such as .com and .net. There were 22 at that time and now there are over 547 new gTLDs on the Web, with new suffixes released every month.
Before June 1, a select group of people and companies, including trademarked brands, are getting first dibs on some of the more controversial domains. During this so-called "Sunrise period," which is mandated by ICANN, some brands have already taken advantage.
For example, Microsoft has already registered Office.porn and Office.adult, acording to Stuart Lawley, CEO of ICM Registry, which operates the .porn and .adult top-level domains. The same goes for TaylorSwift.porn and TaylorSwift.adult.
Link
