Astonishing numbers today — nearly 10 million viewers, 12.6 million at a peak.
No WBB game has ever been over 6 million in the ESPN era, and the previous record from the '90s — back when most people had somewhere between 3 and 40 channels to choose from — was about 8 million. Cracking eight digits in 2023 is an astonishing victory for the sport.
Iowa-LSU Draws Record 9.9 Million Viewers
No WBB game has ever been over 6 million in the ESPN era, and the previous record from the '90s — back when most people had somewhere between 3 and 40 channels to choose from — was about 8 million. Cracking eight digits in 2023 is an astonishing victory for the sport.
Iowa-LSU Draws Record 9.9 Million Viewers
