Ratings for the women’s NCAA tournament continued to soar with Sunday’s championship game.
The matchup between Iowa and South Carolina brought in 18.7 million viewers across ABC and ESPN, according to Nielsen fast national data, becoming the second most-watched non-Olympic women’s sporting event ever on U.S. television, behind only the 2015 Women’s World Cup Final.
“With a record-setting audience of 18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” ESPN Chairman Jimmy Pitaro said. “These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it’s incumbent on all of us to keep the incredible momentum going. I’m also very proud of our talented and committed employees for how they presented this historic event.”
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The matchup between Iowa and South Carolina brought in 18.7 million viewers across ABC and ESPN, according to Nielsen fast national data, becoming the second most-watched non-Olympic women’s sporting event ever on U.S. television, behind only the 2015 Women’s World Cup Final.
“With a record-setting audience of 18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” ESPN Chairman Jimmy Pitaro said. “These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it’s incumbent on all of us to keep the incredible momentum going. I’m also very proud of our talented and committed employees for how they presented this historic event.”
Women’s NCAA Championship Ratings Soar to 18.7 Million Viewers
The Iowa-South Carolina matchup became the second most-watched non-Olympic women's sport event ever on U.S. TV
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