A coach/team is no different of a relationship than an employee manager/staff. Human nature is to be envious of others and both the coach and manager have to oversee people. It was more of a comment on how managing the NIL is similar to the business world.I understand and generally agree, or at least wonder the same thing. But to a degree, is this not already true even for schollies? Not everybody gets/deserves the same scholly money and the room is not in disarray because of it. And NIL money is not coming from the coaches or U (i.e., the 'employer' here) anyway. Some guys have wealthy parents, some not. It's life. NIL is certaintly a new world, but I don't see the analogy to the employer example you used.
As for your statement about scholarships - that would be true as you know what you are getting coming in. The NIL is more like a bonus program, As a salesman who has been with a company for a period of time, how do you think he/she would feel if an outside person was brought in and then given a different/more lucrative set of standards? I understand that is the real world, but still complicated to deal with. Just one more headache for college coaches.