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Kum and Go is rebranding?!?

New ownership hated the name. They were set to change the name before they even inked the deal. Was some question if it would be absorbed, come back as k&g or something new entirely. Looks like they're simply being absorbed by the new mothership (some poetic irony there actually)

Maverik's headquarters are in Salt Lake City. Safe to assume they're a Mormon company?

Poke and Soak.
 
Maverick's is a strip joint in Sioux City, so this is bound to lead to some interesting errors by phone map apps.
“We were heading to the bingo parlor, down at the YMCA, when one thing led to another…….”
 
I say we burn it to the ground!!!!!!

“I think there was some concern about the inadvertent double entendre of the Kum & Go name,” a former Maverik member shared.

“If you’re growing cross-regionally, which brand do you think will have more appeal to a new audience: Maverik or Kum & Go? No disrespect to Kum & Go, but the answer is pretty clear.
I've already forgotten what Maverick or however it is spelled name is. I remembered the name of Kum & Go after the first time I ever witnessed one. I even remembered the spelling. From a marketing standpoint, there aren't many more names more effective than the Kum & Go brand. People won't forget that one.
 
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As “Maverick?!?!?”

Worst news of 2024 so far. Fawk me
boo-boo-this-man.gif
 
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Maverick's is a strip joint in Sioux City, so this is bound to lead to some interesting errors by phone map apps.
Maverik should just agree to give the K&G name to this establishment, while they give up the “Maverick’s” name. All parties are better for, Now we just have to get ahold of each and have them shake (very washed) hands over this.
 
I say we burn it to the ground!!!!!!

“I think there was some concern about the inadvertent double entendre of the Kum & Go name,” a former Maverik member shared.

“If you’re growing cross-regionally, which brand do you think will have more appeal to a new audience: Maverik or Kum & Go? No disrespect to Kum & Go, but the answer is pretty clear.
Kum & Go is obviously more memorable as a name. Maverik is based in Utah, and I assume it's a bunch of uptight Mormons, so it's no huge surprise.
 
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Kum & Go is obviously more memorable as a name. Maverik is based in Utah, and I assume it's a bunch of uptight Mormons, so it's no huge surprise.
The Maverick’s we used last Spring when out west were very nice…honestly every bit as good as K&G, if not better. Here in Ioway, QT and KS will easily fill and void (if any) left by the change.
 
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