That's the definition of picking winners and losers. You are suggesting the government tell people what products they need to live and only letting them buy a specific list of winning products. You are pro social engineering. I am too, I like a government that uses carrots to change public behavior. I applaud you. But recognize where you are on the political spectrum.It's not picking winners, it's taking care of the needs of losers, while making it a little painful at the same time. The hope is they gain a little motivation to change their situation.