OMG, you Little Debbie fans are something else....it's like you live in a alternate universe.
So, why on earth would the OU AD be so unhappy about the situation where he felt that he had to issue a statement revealing his outrage?
Little Debbie is irrelevant & is the official snack cake of the B1G and OU is now clearly & fully aware.
The OU AD is unhappy because its an 11 AM game and 11 AM gams suck. This is a special event for OU/NU and they wanted to make a big recruiting weekend out of it for the their fanbase.
FOX doesnt care about that, they want the ratings. That is why they chose OU/NU.