In 2012, shortly after having added Utah and swiped Colorado from the Big 12, the Pac-12 launched the Pac-12 Network.
The league ambitiously formed six regional networks (Pac-12 Arizona, Pac-12 Bay Area, Pac-12 Los Angeles, Pac-12 Mountain, Pac-12 Oregon and Pac-12 Washington) to complement a "national" network.
Unlike the Big Ten, which had partnered with Fox, or the SEC, which would partner with ESPN, to form their networks, the Pac-12 went it alone. On its own, the conference poured millions into facilitating the infrastructure to broadcast from each of its campuses, while also constructing a pristine network headquarters in San Francisco.
In the short term, the endeavor gave the Pac-12 immediate cachet. But over the long term, the network has cost the league dearly, both figuratively and literally.
Without a TV giant like Fox or ESPN backing it, the Pac-12 has struggled to gain traction in distribution. The Pac-12 remains unable to strike a deal with DirecTV, which has left it with only 12 million subscribers, according to the San Jose Mercury News, approximately one-fifth the total of the Big Ten and SEC networks.
The West Coast's population base is massive, but the scarcity of public outcry has diminished pressure on providers, like DirecTV, to carry the channels.
The West Coast's population base is massive, but the scarcity of public outcry has diminished pressure on providers, like DirecTV, to carry the channels.
The end result? The Pac-12 paid out only $17 million total (or $1.4 million to each of the 12 schools) to its member schools through its network in its fourth year of existence.
Source: http://espn.go.com/college-football...-many-hurdles-big-12-tv-network-savior-league
The league ambitiously formed six regional networks (Pac-12 Arizona, Pac-12 Bay Area, Pac-12 Los Angeles, Pac-12 Mountain, Pac-12 Oregon and Pac-12 Washington) to complement a "national" network.
Unlike the Big Ten, which had partnered with Fox, or the SEC, which would partner with ESPN, to form their networks, the Pac-12 went it alone. On its own, the conference poured millions into facilitating the infrastructure to broadcast from each of its campuses, while also constructing a pristine network headquarters in San Francisco.
In the short term, the endeavor gave the Pac-12 immediate cachet. But over the long term, the network has cost the league dearly, both figuratively and literally.
Without a TV giant like Fox or ESPN backing it, the Pac-12 has struggled to gain traction in distribution. The Pac-12 remains unable to strike a deal with DirecTV, which has left it with only 12 million subscribers, according to the San Jose Mercury News, approximately one-fifth the total of the Big Ten and SEC networks.
The West Coast's population base is massive, but the scarcity of public outcry has diminished pressure on providers, like DirecTV, to carry the channels.
The West Coast's population base is massive, but the scarcity of public outcry has diminished pressure on providers, like DirecTV, to carry the channels.
The end result? The Pac-12 paid out only $17 million total (or $1.4 million to each of the 12 schools) to its member schools through its network in its fourth year of existence.
Source: http://espn.go.com/college-football...-many-hurdles-big-12-tv-network-savior-league
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