If you have been around enough MLM (multilevel marketing) sales people or leadership just ponder on their looks and energy. There is a huge overlap with certain varieties of Christians, and trad wives types. It is interesting that MLMs are really popular on Utah, but it is theorized that has a lot to do with the conditioning from their religions in that state, and the door to door evangelizing type stuff make selling MLMs easy in the state.
Kim Mulkey might have one of the most caricatured versions of the look I can think of.
Oh boy I could talk about this for a long time. I had direct family members who were big into MLM when I was younger. They were 100% completely all in. Went to all the meetings, travelled to the conferences, bought all the "documentation"
You couldn't go anywhere with them because they would strike up conversations with random people in public all with the angle to eventually tell them about how they "own their own business"
Besides the obvious pyramid scheme MLM's employ, the other dirty little secret are the barriers of entry. Almost all of them have some sort of up front cost in the form of "training" or some other horseshit. Then you'll have to buy their "amazing line of products" to sell down the pyramid. But every step of the way they make you buy some crap to work your way up to the next "tier." Then you're rewarded with like a cruise or some horse shit. Let's forget you're likely thousands of dollars in debt by this point, and you could have probably went on 5 cruises with that money.
Anywho, fast forward a number of years and I have a job which requires me to dig into people's public facing social media, and holy shit it became obvious that every single MLM operates this way. And every single person was posting these cult like videos like they had been programmed/brainwashed. There was also an obvious correlation with evangelicals and buying into this nonsense. Which, by the way, my direct family members that got duped by the MLM shit, also Evangelicals.
There's always some programmed language as well to try and control the outside noise. It's almost always along the lines of, "don't listen to the negative people, they're just losers and haters. You need to cut them out of your life or they'll just bring you down." That kind of horseshit.
Guess who else operates in the exact same way as the above? SCIENTOLOGY specifically but other cults as well.
Step 1 - Pretend you're just a nice person having a conversation, then pitch an amazing deal about owning your own business and having autonomy. Tell some nonsense story that you quit your job and now you can afford to buy the finest of Honda Civics.
Step 2 - Make them invest their money immediately so they have financial buy in out of the gate (sunk cost fallacy)
Step 3 - Convince people the only way to move up is to work some sort of program, which will continue to charge you for "literature" and "coaching"
Step 4 - Get people to spend more money to attend conferences to be around the rest of the brainwashed zombies. Also create stick and carrot reward tiers so people have something tangible to chase.
Step 5 - End game - Convince people to cut detractors out of their life, even if they are family. Say shit like, "they'll understand and come around once you're wealthy" (this is fortunately where my family members woke up and said absolutely not).
After step 5, the person is now isolated from anyone who can speak some sense into them and they're yours forever.
It's such a gross and disgusting ****ing industry. It's inherently flawed because there's only a % of people at the top of the pyramid who actually make substantial income. The only way to keep the pyramid up is to constantly churn through lower level people who don't have a chance because the market is already saturated. They throw their money away at training materials and conferences with literally no chance of success.
I can't tell you how many times in my social media searches I would come across folks on disability just trying to do something to make some money, and these ****ing vultures swoop in and swindle them. They give these people who are struggling false hope and then rob them blind.
My family members were thousands of dollars in credit card debt following the "playbook" and at the end of the day had absolutely nothing to show for it.
They all should be ****ing locked up.
TLDR - **** MLM's and **** the people who start them.