And if not, why don't they?
The NCAA has shown that it only cares about cheating to the extent of temporarily placating an unruly crowd (provided that it doesn't fundamentally affect their bottom line), Iowa and the B1G make plenty of money, and even perennial cheaters are forgiven and applauded for their winning ways in a relative heartbeat.
Remind me I asked this question again when Louisville and SMU are making deep tournament runs next season. Sure, a one-season postseason ban really taught everyone their lessons.
The NCAA has shown that it only cares about cheating to the extent of temporarily placating an unruly crowd (provided that it doesn't fundamentally affect their bottom line), Iowa and the B1G make plenty of money, and even perennial cheaters are forgiven and applauded for their winning ways in a relative heartbeat.
Remind me I asked this question again when Louisville and SMU are making deep tournament runs next season. Sure, a one-season postseason ban really taught everyone their lessons.